Analysts dismiss Kotick’s SWTOR unprofitability claims

Thursday, 1st December 2011 02:31 GMT By Brenna Hillier

In response to Activision Blizzard CEO Bobby Kotick’s claim that Star Wars: The Old Republic won’t turn a profit for EA, analysts have been scornful.

Both EEDAR’s Jesse Divnich and Wedbush Morgan’s Michael Pachter told Eurogamer that EA would see a return after LucasArts takes its slice.

“Licensors do take a piece of the pie and is an economical hurdle that entertainment has been struggling with for years,” Divnich commented.

“It’s a give and take scenario, but given EA’s historical ability to negotiate favorable license terms, I don’t believe Lucas’s share is a detriment to the game’s profitability.”

“The revenue split is around 35% to LucasArts after EA earns back their investment,” Pachter said.

“That means EA keeps most of the revenue from disc sales, so they should earn a nice profit there. Keep in mind that EA expensed the development cost when incurred, so much of the disc sales revenue will be profit.”

Pachter estimated the game doesn’t even need to hit the half a million subscribers mark to bring a profit.

“Most MMOs require around 250,000 subscribers to cover the direct operating expense of the server farms. Given LucasArts’ revenue split, SWTOR would require around 400,000 subscribers to break even,” he said.

“That means they make money at 500,000 subscribers.”

“Based upon user commentary and consumer surveys, the profit potential for The Old Republic is high. We see little risk of failure for The Old Republic,” Divnich added.

“Taking into account multiple years in service and expansion packs, $500 million in total revenue is not a far stretch. If an MMO can’t be profitable at $500m in revenue, than we are all doomed.”

The Old Republic releases exclusively for PC on December 20.



  1. DSB


    #1 3 years ago
  2. Joe_Gamer

    Thirty five percent? For doing what, letting them use the Star Wars name? That seems insane. Although given the rabid, er uh, dedicated nature of the fanbase I suppose the name alone could easily result in more than a thirty five percent subscriber bump. Hell SWG still had around 50k subs, I’ll bet nearly all of those will pick TOR right up.

    #2 3 years ago
  3. Phoenixblight


    Thats the theory analyst are saying but EA had already paid for the license of the game when they took over from Lucas Arts. Lucas Arts was practically starving for money at that point so they were willing to take whatever amount EA would throw at them.

    #3 3 years ago
  4. viralshag

    Yay! Final beta invite. :D

    #4 3 years ago
  5. Phoenixblight


    I received one too though I will be unable to join the beta since I have 2 essays due along with two programming projects due that are of course not related or use similar code. I can really wait until the 15th because then I will be done with classes for this semester.

    #5 3 years ago
  6. viralshag

    They really need to sort out their website. It barely functions these days and it’s becomming quite annoying.

    #6 3 years ago
  7. Phoenixblight


    If you are using chrome you just need to delete the cookies and browsing data before I did that all I was getting is Bad request yada yada yada.

    #7 3 years ago

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