Mon, Jun 06, 2011 | 15:16 BST
SCEE trademarks PSVita, PlayStation Vita in Europe
SCEE’s registered two new PSVita trademarks in Europe, which seems to all but confirm that this’ll be the final name for NGP.

As spotted by GAF, the trademarks were made on Friday to the Trademarks and Designs Registration Office of the European Union. It’s classified for use under a whole list of goods, but you can probably guess it’s not going to be used for them.
Vita’s been rumoured to be the proper name of Sony’s next-gen PSP, which has been going under the codename Next-Generation Portable since its unveiling in January, as of last week.
Expect the device to have an almighty blowout when Sony holds its E3 press conference in the the early hours of tomorrow morning from 1.00am BST (8.00pm EST tonight, 5.00pm PST, 10.00am Sydney).


18 comments
#1
Bluebird
06/06/11, 8:41 am
Can’t wait to hear an explanation for that name.
#2
Patrick Garratt
06/06/11, 8:52 am
Blimey.
#3
triggerhappy686
06/06/11, 8:54 am
It’s not bad, infact its pretty decent actually. Wonder what weird name Nintendos giving its new console.
#4
Erthazus
06/06/11, 8:58 am
VITA – Life
GET A LIFE!
#5
Bluebird
06/06/11, 9:00 am
@4: After “The third place!” I wouldn’t be surprised if that their slogan.
#6
Patrick Garratt
06/06/11, 9:02 am
I’ve been told this is the real name. As I’ve said a few times, Vita was a codename used by Sony and devs last year. Apparently this is the final brand, though.
#7
Fin
06/06/11, 9:05 am
I think it’s a good name myself!
#8
Christopher Jack
06/06/11, 9:05 am
PSV doesn’t sound too bad but it sounds like it could be the name for the PlayStation 5.
#9
Erthazus
06/06/11, 9:10 am
Playstation Vita in my opinion is a horrible name… Just horrible.
first time i found something that i don’t like about NGP.
VITA is even worse then Project Natal or Kinect.
A: what is it?
B: It’s VITA!
*facepalm*
#10
Patrick Garratt
06/06/11, 9:11 am
As I just said on the liveblog: “I think Vita’s great, seriously. Everyone will get used to it very quickly. They have to call it something. It’s a snappy name you won’t forget, and it draws on all the social stuff they’re adding, so yeah, I like it.”
#11
DrDamn
06/06/11, 9:45 am
It’s alright. I can see why they’ve gone for it. Fits with the type of device and applications on it. Though it’s going to have a tougher time with the competition more phones than Nintendo now. It’s certainly not offensive as a name and PSV is actually a decent acronym if you can’t bear to say Vita. Maybe a sponsorship deal with Eindhoven?
#12
onlineatron
06/06/11, 9:47 am
Vita is ok.
There’s not much in a name anyway, it’s hardly the thing that will stop me purchasing it.
No, my friends, that will be the inevitably huge price tag… *gulp*
#13
Maximum Payne
06/06/11, 9:50 am
Vito Corloene is much better
#14
Christopher Jack
06/06/11, 9:55 am
At least it’s not generic, I’m not sure whether I’d actually prefer a generic name-honestly, I don’t think I give a damn about it’s name, at least it doesn’t sound like a toddler’s play toy like the past 2 Nintendo home consoles.
#15
Esper
06/06/11, 11:05 am
“Super Oval Shape”
“LiveArea UI”
and now “PSVITA”
All of these terms made up just for NGP. Seriously, if sony didn’t pay their marketing dept. enough money for this Im sure they’ll be starved to death by now.
#16
MadFingerz
06/06/11, 11:21 am
Couldn’t care less about what it’s called. It’s just gonna be one of those names you’ll get used to, like Wii.
@11 PSV Eindhoven also came to my mind xD
#17
earlyrock
06/06/11, 3:22 pm
Probably a sign they’re moving away from numbers. 4 is a bad number for the Japanese right? I can’t see the next PS being PlayStation 4 so maybe its a sign of things to come.
#18
jevonski
06/06/11, 9:12 pm
can’t we just call it the psp2 and pretend this never happened.