THQ’s to start fighting used games sales by introducing one-time use codes with its new releases, and UFC Undisputed 2010 is just the first out of the gate.
As we reported back in May, UFC Undisputed 2010 includes a one-time code with the game, allowing players access to downloadable content and full online features. Should the game be purchased used, the code must be bought from THQ or else the player will miss out on DLC and online fun.
According to the game’s publishing director, THQ is unconcerned with how used purchasers feel regarding the matter.
“I don’t think we really care whether used game buyers are upset because new game buyers get everything,” Cory Ledesma told CVG.
“If used game buyers are upset they don’t get the online feature set I don’t really have much sympathy for them.
“That’s a little blunt, but we hope it doesn’t disappoint people. We hope people understand that when the game’s bought used we get cheated. I don’t think anyone wants that, so in order for us to make strong, high-quality WWE games we need loyal fans that are interested in purchasing the game.
“We want to award those fans with additional content.”
No such thing as a free lunch
The “extra-fee for used” movement was started by EA with Project Ten Dollar, allowing used buyers to purchase DLC for $10.
Its Online Pass system is also part of the program, and restricts users from going online with its sports titles unless a code included with the game has been submitted. Used purchasers can open the online component, for a fee.
Sony may test these waters as well, as SCEE president Andrew House said Sony’s looking into its own variation of EA’s theme, and may start charging used buyers a fee in order to unlock its game’s online features.
Such measures are starting to become an industry-wide trend, albeit it’s a small one at this point, but it’s something gamers may need to start expecting as future norm.