Reach to be MS’s biggest marketing spend ever

Tuesday, 24th August 2010 12:55 GMT By Johnny Cullen


Microsoft’s has told Advertising Age it will go OTT with its Halo: Reach marketing spend, promising it to be the biggest ever for one of its games.

Global product manager Michael Stout didn’t give exact figures, but Halo 3′s launch spend was $6.5 million back in September 2007.

Plans for the Bungie shooter’s advertising include 300 million Mountain Dews, 30 million bags of Doritos, a UFC sponsorship, live action TV spots and a robot in San Francisco.

Halo: Reach launches worldwide on September 14 for 360.



  1. Razor

    Seriously, what’s the point? Fans of Halo know it’s coming, and nobody at this stage it likely to buy a 360 just for Reach, as they’re likely to already have one for the previous Halo games.

    #1 4 years ago
  2. Blerk

    It’s sort of annoying that they don’t put equal gusto behind their other exclusives. Alan Wake would probably be quite cross.

    #2 4 years ago
  3. AHA-Lambda

    really? cos so far it looks less so than halo 3′s

    @1 – it will sway people on the fence i guess (like me ^_^) and it helps given the fps landscape is much more competitive now than at halo 3′s launch

    #3 4 years ago
  4. Crysis

    @1, my sister is selling her old console JUST for the Reach slim version, & she calls me the nerd…
    I am also purchasing a 360, last one i bought i recieved a full refund from the retailer because it suffered the open tray error, if it had not been for Reach, i would not be saving for a new console. Think i’ll walk in & get it next pay day , may as well pay of Reach too, either i pay for it then or wait 2 days after it’s released… yeh i’ll pay it off next week then :)

    #4 4 years ago
  5. The Hindle

    Microsoft are spending more then 4.2m on marketing this according to CVG, thats probably more on marketing then Crackdown 2 cost to make.

    #5 4 years ago
  6. Blerk

    Here’s their telly ad campaign!

    #6 4 years ago
  7. freedoms_stain

    This strategy does kind of boggle the mind, but it worked for MW2, so why not?

    Whatever they spend they’ll make it back in spades.

    #7 4 years ago
  8. Gheritt White

    @ 6 – S Club rolled?

    Gosh, Rachel’s a hottie though…

    #8 4 years ago
  9. Dannybuoy

    @8 I have met Rachel a few times. I did her website. I got a kiss on the cheek at our last meeting ;-)

    #9 4 years ago
  10. AHA-Lambda

    @5 – XD

    #10 4 years ago
  11. Len

    @9 She’s too short imo and looks a bit like a hamster. Apart from that though…

    #11 4 years ago
  12. Freek

    They always go for the safe option, the proven brand. They know Halo is big so by investing allot they can make it even bigger and get even more sales.
    Rather then taking a small title and giving that a big push. That’s riskier since you don’t know whether the marketing will work.

    #12 4 years ago
  13. Mike W

    Why spend so much money marketing a title that’s going to sell millions of units anyway?

    #13 4 years ago
  14. LordCancer

    sony builds one new franchise after another and microsoft with a year head start only manages to make one new game ‘kameo” while running bungie into the ground the same way activision ran infinite ward into the ground.

    i regret buying an xbox 360 3 times. another year of halo renovation and not squat else. microsoft just lost mass effect, the last exclusive worth owning the piece of shit for.

    how does microsoft make games anymore? they kill one developer after another, lost bungie to activision and rare is SUPER busy making kinect 4 games.

    Seriously my gamecube is collecting dust here… is sony the only one who actually makes games anymore?

    #14 4 years ago
  15. Herlock

    Not for Kinect ?

    #15 4 years ago

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