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Confirmed: Blizzard partners with NetEase for China opps

wow8

Blizzard just confirmed it's gone with NetEase for its Chinese licensing, as has been rumoured for the last few days.

The9 was the previous holder of the contract.

NetEase will now run the Chinese version of World of Warcraft "for a term of 3 years following the expiration of the current license agreement," according to this press release.

“We appreciate the enthusiasm that Chinese gamers have shown us over the years, and we’ve always worked hard, in collaboration with our partners, to ensure that these players receive the same high-quality service and gameplay experiences that we deliver in other regions,” said Blizzard head Mike Morhaime.

“This new agreement with NetEase will support that goal for years to come, and we look forward to collaborating with them on a smooth transition for World of Warcraft moving forward.”

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Patrick Garratt

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Patrick Garratt is a games media legend - and not just by reputation. He was named as such in the UK's 'Games Media Awards', the equivalent of a lifetime achievement award. After garnering experience on countless gaming magazines, he joined Eurogamer and later split from that brand to create VG247, putting the site on the map with fast, 24-hour a day coverage, and assembling the site's earliest editorial teams. He retired from VG247, and the games industry, in 2017.

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