Sony’s PS5 US TV ads were seen three times more than Xbox

It looks like Sony spent big in the build-up to the PS5’s launch.

8 months ago

Advertising headlines

  • Better Business Bureau says it's possible Mass Effect 3's ending was "false advertising"

    The Better Business Bureau’s Marjorie Stephens has said it’s possible Mass Effect 3 was falsely advertised due to the lack of “radically different ending scenarios” the public was promised.

    9 years ago
  • Sony spends £1.5m on Vita ads for Easter

    Sony is putting forward a significant £1.5m in advertising for the PlayStation Vita over the Easter period, it has been revealed.

    9 years ago
  • Harrison Ford stars in Japanese Uncharted 3 commercials

    It’s not unusual for famous Hollywood types to appear in commercials overseas, especially in Japan, and below the break you can see one with Harrison Ford hocking Uncharted 3.

    10 years ago
  • Gears of War 3 UK TV ads to display live in-game stats

    Microsoft looks set to play on the principle of herd mentality by displaying the number of players online during its Gears 3 TV adverts in a bid to entice you in. Herd 2.0, anyone?

    10 years ago
  • Japanese AR pop star comes to smartphones to sell cars

    Want your very own blue-haired virtual popstar in your pocket? We’re sure you do. And Toyota is apparently convinced of the same thing, releasing an augmented reality application for your smartphone that will put Hatsune Miku right in the palm of your hand – or anywhere else you care to put the card.

    10 years ago
  • Deus Ex: Human Revolution now features Star Wars

    We’ve all seen real-world advertising into the in-game world. Racing games put real brands onto trackside billboards and collect a pretty penny for the pixels. Often, they’re well-placed and subtle, almost slipping into the background. Other times, they’re really not.

    10 years ago
  • Sony trademarks "move into the action"

    Sony has trademarked the words “move into the action” in the US, suggesting that this will be used as a slogan in future Move advertising.

    11 years ago
  • Dille: Sony to reposition PS3 as "a total entertainment solution"

    Sony’s Peter Dille has said that the company is repositioning PS3 as the “total entertainment solution”.The massive ad campaigns rolling out in September will focus more on the Blu-ray, movie download capabilities, “mums and families,” and less on games.“We have been a game company for years and we would never walk away from that, but […]

    12 years ago
  • Ubi to spend £4 million on Christmas Wii and DS ads

    Ubisoft will spend £4 million on Christmas ads for Wii and DS products in the UK, Brand Republic reports.“From now until Christmas we are targeting various different demographics. We are putting a sizeable chunk into TV ads given the current economic climate,” said Ubi UK marketing boss, Jon Rosenblatt.More through there.

    13 years ago
  • Microsoft announces massive “Live your Moment” casual campaign

    Microsoft’s announced the largest ad campaign in Xbox’s history this morning. Titled “Live your Moment,” it’s aimed at the “the casual and social segments,” according to a press release.The ads will appear on TV, billboards, in print and everywhere else you can buy space, and is apparently about “real people having emotional and connected Xbox […]

    13 years ago