Master Chief is a small, red DJ cat according to a new ad directed by Taika Waititi

The latest ad in the ‘Power Your Dreams’ campaign for the Xbox Series X sees Thor: Ragnarok and Jojo Rabbit director Taika Waititi show the world his take on Halo’s Master Chief.

8 months ago

Ad headlines

  • Dead Island: Riptide ad banned in Australia

    Local distributors for Dead Island: Riptide have replaced a trailer with a suggestion of suicide in response to complaints that it is “too graphic”.

    8 years ago
  • Veteran calls out "crass," "hideous" MW3 advertising

    US Army Special Operations Command paratrooper D.B. Grady has poured scorn on Call of Duty: Modern Warfare 3’s live-action TV ads.

    10 years ago
  • DSiLL shown being used in new Nintendo ad

    There’s an ad after the break showing the imminent DSiLL being used in a Japanese home.To all intents and purposes, it looks like a little laptop.There’s footage of chat software being used there, and a handy comparison of the stylus and “touch pen”.It’s out in Japan on November 21, and in the US and Europe […]

    12 years ago
  • EA releases monster FIFA 09 ad

    After the break. It’s four minutes long and was shown at half time in the Man Utd-Chelsea match at the weekend. It’s actually awesome, and we hate football more than mass murder and global hunger, so that’s saying something.Rooney, etc.

    13 years ago
  • LittleBigPlanet gets whopping ad for Leipzig

    Sony’s plastered Sackboys all over a building in Leipzig ahead of next week’s Games Convention, presumably in a mascot-making effort.Those photos make us both excited about the show and want to live in East Germany. Prost. Take a look.

    13 years ago
  • GTA IV UK and Ireland TV ad makes no mention of PS3

    The headline says it all. Click the link to see the UK and Ireland GTA IV TV ad spot. Pay special attention to the fact there’s no mention of the PlayStation 3. By Mike Bowden

    13 years ago