According to an email sent by ESA to an anonymous source, journalists attending this year's E3 will need to work for a site with a specific level of traffic to get in.
The email, published by Joystiq, tells the tipster that two badges can be supplied for his outlet based on his site's estimated 10,000 unique users in December.
ESA's asking for 8,000 unique users per month to get a single badge.
Here's the full thing:
E3 Expo 2011 show management has placed "caps" on this year's media badge assignments due to the tremendous number of requests for media badges. As part of the overall qualification process, the Media Team uses Compete.com, xinureturns.com, Quantcast.com and Alexa as the standard measurement/ranking tools in determining media badge approvals for online-based applicants.
We require that sites be fully launched, operational for six months, and that the website receives a minimum of 8,000 monthly unique impressions as a baseline for each media badge issued. Quantcast.com, for example, currently has your site listed at approximately 10,000 monthly uniques for the month of December 2010.
Based on the above, we can approve 2 media badges for [redacted] at this time. Additional staff may register as paid Attendees OR another option would be to work on the site traffic and check-back regarding additional staff media badges as we get closer to the show.
Thank you for your interest in E3,
The E3 Media Team
E3 runs from June 7-9, and will take place at LA's Convention Center. Registration's open now. Assuming you've got the traffic, obviously.