Positive Call of Duty: Black Ops 4 Blackout beta reception helps increase value of Activision stock

By Sherif Saed, Wednesday, 12 September 2018 10:24 GMT

It’s no secret that Call of Duty: Black Ops 4’s battle royale mode Blackout has been well received thus far, and it’s now helped push up the stock price for publisher Activision Blizzard.

The Call of Duty: Black Ops 4 Blackout beta is impressing not just players, but financial analysts as well.

According to CNBC, Activision stock closed 7% higher on Tuesday, one day after the Blackout beta went live.

Mike Hickey, an analyst with investment firm Benchmark, told investors that the reception exceeded the firm’s expectations, and noted that Blackout will “thrive” against Fortnite.

Following the launch of the Blackout beta, Black Ops 4 has been consistently topping the Twitch charts for the number of viewers, with the highest being 400,000 viewers at one point.

“We believe Blackout will be a potentially massive hit,” said Hickey. “We believe the game will migrate investor focus from the Fortnite led BR competitive threat to the opportunity for BR in driving meaningful growth.”

According to Benchmark, Blackout has the potential to generate more than $500 million for Activision in annual sales.

In case you missed it, Treyarch has already made a couple of big changes to the Blackout beta, most notable of which an increase to the player cap, from 80 to 88. There have also been other changes like speeding up item pickup, nerfing the sensor dart and more.

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