Investors dump Nintendo stock in the wake of Super Mario Run launch

By Brenna Hillier
20 December 2016 00:25 GMT

Super Mario Run seems to be doing pretty well, but not as well as investors expected, apparently.


When Super Mario Run launched last week, investors didn’t seem as pleased as they’d expected.

The Globe and Mail reports Nintendo stock fell 7.1% on Monday and 11% overall since Super Mario Run released. Google’s quick look at Nintendo stock over the past five days definitely shows a downturn:


DeNA, Nintendo’s mobile gaming partner, also saw a 14% stock decline in the wake of Super Mario Run’s launch.

Low user reviews on the App Store combined with high investor expectations ahead of launch are blamed for the phenomenon. It seems out of whack with Super Mario Run topping the App Store charts to beat Pokemon Go’s download record, having been downloaded over 37 million times already.

Alex seems to have really enjoyed Super Mario Run but you can see why it might not be everybody’s bag. Super Mario Run’s first three levels are free, but then it’s $10 to unlock the rest of the game and you need an always-on Internet connection.

And, well, you know – runners aren’t everyone’s idea of a good time. Especially if they went in somehow expecting a full Mario experience.

Super Mario Run is the second of four games to come out of Nintendo’s partnership with DeNA; Pokemon Go is Niantic’s baby and doesn’t impact the platform holder’s bottom line that much.

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