Ubisoft to spend £4 million on Assassin’s Creed 3 marketing campaign

By Nick Akerman
28 September 2012 11:50 GMT

Ubisoft wants that Christmas number one spot. The publisher has set aside over £4 million for its Assassin’s Creed 3 ad campaign, the biggest marketing spend in the company’s history.

FIFA 13 and Call of Duty: Black Ops 2 are expected to do battle for the Xmas throne. Ubisoft’s seriousness at pushing AC3 means a third contender has arrived.

Visitors to this week’s Eurogamer Expo may have noticed a pretty significant advertising campaign that sweeps across Earl’s Court train station. Expect to see more adverts in various London Underground stops and online.

“Assassin’s Creed 3 is the culmination of three years’ hard work from a team which is at the top of its game,” senior brand manager Matt Benson discussed with MCV.

“Our spend is in excess of £4m across marketing and trade activity, which is the largest amount we have ever committed for an Assassin’s Creed campaign.”

AC3 will arrive in North American consoles on October 30, followed by Europe on October 31. The PC release comes on November 20 and 23 respectively, with the Wii U edition showing itself on November 18 and 30.

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