Dead Island developer likens divisive games to sushi

By Brenna Hillier, Tuesday, 22 May 2012 02:33 GMT

Techland international brand manager Blazej Krakowiak has compared a taste for 2011 zombie survival Dead Island with that for delicious – but divisive – Japanese cuisine.

“Do you like sushi? And are you right or wrong?” Krakowiak asked Eurogamer.

“Games are entertainment, it’s really down to whether someone likes them or not.”

Although he acknowledged that review scores can have devastating effect on some games’ chances of strong sales, Krakowiak said he didn’t mind Dead Island’s mixed reception.

“I will never resent a reviewer for not liking a feature or an idea in our game,” he said. “What I feel very strongly about is giving games a fair chance: playing long enough to get a good feel of what it’s about, getting the facts right, writing from experience.

“When a game divides people, it means that it has a lot of character, that it isn’t bland or easy to overlook,” he added.

“It’s a calculated risk whenever you try something new.”

Dead Island is expected to release in a game of the year edition. Publisher Deep Silver has denied rumours of a Yager-developed sequel.

Sometimes we include links to online retail stores. If you click on one and make a purchase we may receive a small commission. For more information, go here.



Blazej Krakowiak

  • Dead Island: Feminist Whore was "bad joke during crunch"

    Following last week’s controversial events surrounding the discovery of leftover code in the PC version of Dead Island regarding a skill called Feminist Whore, Techland has told VG247 its inclusion just merely a “bad joke” whilst the company was in crunch for the survival horror.

  • Call of Juarez: The Cartel demo planned, likely for co-op mode

    Techland international brand manager, Blazej Krakowiak, has said the firm plans to release a demo for Call of Juarez: The Cartel, but is unsure whether it will be come before or after the game is released.

Dead Island