Hitman: Absolution stealth promos “not an exciting way to show stuff”

By Brenna Hillier
15 May 2012 07:35 GMT

IO Interactive hasn’t made a trailer showing off Hitman: Absolution’s stealth action because “no-one would watch it”.

“The trailers do look more action focused. The thing is, what do you do when you’re marketing a video game? How do you make a trailer of stealth?” producer Luke Valentine told Eurogamer.

“How do you make a trailer of Hitman observing AI patterns or sitting in cover for a minute? No-one would watch it.

“Sitting and watching someone, although as an experience it’s exciting because you’re tense and you’re nervous as hell about messing up, it’s not an exciting way to show stuff.”

Valentine said fan criticisms of the game’s action-oriented trailers are valid, but noted that similar complaints could be levelled at the marketing for earlier games.

“People who worry it’s an action game just need to look back on the previous trailers and see the marketing was the same, actually,” he said.

“If you go back and look at trailers for Blood Money, Hitman 2 and Contracts, they’re super action focused and they’re not at representative of the games. These games weren’t action games at all.”

Hitman: Absolution is due to launch on PC, PlayStation 3 and Xbox 360 in November.

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