Tippl: Activision working on used market initiatives

By Joe Anderson, Sunday, 8 August 2010 14:08 GMT


Activision COO Thomas Tippl has outlined the strategies which “have worked best so far” in tackling lucrative used game market, as well as mentioning the company has further ideas to gain a foothold in this area.

Speaking in the company’s Q1 financial conference call on Thursday, Tippl said the publisher was “still evaluating” plans for now.

“We are still evaluating various possibilities for greater participation in the used-games business.”

He then added that, although current strategies work well, the company have other ideas which it will reveal soon.

“What’s been working the best so far is providing additional content and therefore limiting the supply of used games. So that’s a proven strategy that we will continue. And any other initiatives, we will be talking about when we get closer to it.”

His comments echo what Activision CEO Bobby Kotick said back at E3, when he admitted the company was looking into doing something with the pre-owned market, adding $500 million worth of revenue could be made out of it for the firm.

Thanks, MCV.

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