EA doesn’t plan to charge for “traditionally free game demos”

By Nathan Grayson
23 March 2010 02:38 GMT


Earlier today, word got out that EA plans to charge for Premium DLC as a sort of demo for larger games. That right there, EA, is the line, and you’re just one pinky toe away from crossing it.

Speaking with Kotaku, however, EA’s Jeff Brown promised that we needn’t worry about forking over cash for “traditionally free” bite-sized portions of game content.

“EA SPORTS, EA Games and EA Play are each experimenting with download strategies that deliver fresh game content in formats players want to experience,” he said. “To date, there is no set pricing strategy for the entire EA portfolio. And many of the proposals include free-to-play content on models similar to Madden Ultimate Team, Battlefield Heroes and Battlefield 1943.”

“None of the proposals,” Brown added, “call for charging consumers for traditionally free game demos.”

Granted, that doesn’t necessarily mean we won’t get the short end of the stick here. Just ask Battlefield Heroes’ penniless playerbase, after all. Here’s hoping EA decides to keep things a bit more sensible this time around.

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