If you click on a link and make a purchase we may receive a small commission. Read our editorial policy.

EA to put out PDLC before full releases, says Pachter


Visceral boss Nick Earl has apparently said to Wedbush Morgan analyst Michael Pachter that the firm intends to release premium DLC as a demo before a game's official launch.

Speaking in a report following an investor visit to the company, Pachter cited Battlefield 1943 as a tried-and-tested piece of the jigsaw.

"Mr. Earl also revealed a strategy to release premium downloadable content (PDLC) as a product for sale prior to the release of a packaged product," said Pachter.

"The PDLC would be sold for $10 or $15 through Xbox Live and PlayStation Network, and would essentially be a very long game demo, along the lines of 2009’s Battlefield 1943.

"A full-blown packaged game would follow shortly after the release of the PDLC, bearing a full retail price. Mr. Earl believes that the release of the PDLC first limits the risk of completing and marketing the full packaged version, and serves as a low-cost marketing tool."

Speaking to GI, Pachter further added: "Think about Battlefield 1943 as the prototype, so a full (but short) game experience for a reasonable price. At the same time, an expanded version of the game will be under development for release as a packaged product."

He said, however, he's "not sure" if the PDLC that would act as the demo would be included in the game.

More News

Latest Articles

VG247 logo

Buy our t-shirts, yeah

They're far more stylish than your average video game website tat.

VG247 Merch