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New Diablo 3 trailer asks: is that couch co-op or group sex I hear?

Blizzard is continuing its marketing for the console editions of Diablo 3 that will be out in three weeks, and they’re continuing with the offbeat tone they’ve demonstrated with previous ads in this campaign.

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Marketing headlines

  • Metal Gear Rising merchandise rights available to explore

    Creative Minx Marketing have buddied up with Konami to handle licensing and retail programs for Metal Gear Rising: Revengeance.

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  • Ubisoft to spend £4 million on Assassin's Creed 3 marketing campaign

    Ubisoft wants that Christmas number one spot. The publisher has set aside over £4 million for its Assassin’s Creed 3 ad campaign, the biggest marketing spend in the company’s history.

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  • Mobile games marketing doesn't work, it's time to "rethink marketing", says Reil

    Natural Motion CEO Torsten Reil is of the opinion marketing and PR campaigns don’t have an impact on the number of downloads a mobile game attains. Speaking with GI International during Game Horizon, Reil said: “We learnt the hard way that we really needed to rethink marketing. I don’t think it works at all,” Reil […]

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  • Bethesda wins multiple Game Marketing Awards for Skyrim, RAGE

    The Game Marketing Summit has handed the award for Game Marketing Agency of the Year to AKQA, which is the advertising partner of Bethesda. The studio handled the advertising for Skyrim. Campaign of the Year was handed over for Skyrim as well, and RAGE won Best Use of Sound, Best Website for a Product, Best […]

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  • Mass Effect 3 launch details - guest appearances, AR game

    BioWare is throwing quite the party to celebrate tonight’s US launch of Mass Effect 3, with appearances from voice actors and developers as well as an intriguing AR game.

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  • Microsoft: UK 360 owners spend around £64 a month on games

    A new survey from Microsoft’s advertising arm has concluded that Xbox 360 owners in the UK spend, on average, £64 a month on games.

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  • MS to spend $500 million on Kinect marketing

    Microsoft said today it’s to spend around $1 billion marketing Kinect and Windows Mobile 7, with about half the figure going to the former.

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  • Marketing 3DS will be "very tricky", says Nintendo

    Hideki Konno, head of Nintendo’s EAD Software Development Group No. 1, has said marketing 3DS will be “very tricky” for the firm.

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  • Korea: StarCraft II gets put on a plane

    Blizzard Entertainment Korea has announced a co-marketing plan with Korean Air for StarCraft II: Wings of Liberty, which will see character Jim Raynor’s image wrapped on two planes belonging to the airline.

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  • BioShock was both a "blessing and a curse" for sequel, says 2K

    2K’s vice president of marketing, Matt Gorman, and marketing director Tom Bass, stated during an interview that because of the massive success of BioShock, the team felt pressure trying to convince the public it needed to revisit Rapture.

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  • Report - Microsoft to market Natal with celebrity endorsements

    According to a report over on MCV, when Natal is launched on the market, Microsoft plans to use celebrity endorsements along the same lines Nintendo used with DS. You know- those commercials with Beyonce and Lisa Kudrow?

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  • PixelJunk director: Games marketing "narrowly focused" at "the people who read NeoGAF"

    PixelJunk Racers and Monsters director Rhod Broadbent has spoken out against current promotion methods, saying the norm is to aim at accruing sales from “the people who read NeoGAF”.

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  • FTC praises US games regulatory board for responsible marketing practices

    The Federal Trade Commission (FTC) has revealed to the US Congress that the games industry does a better job with responsible marketing than any other form of entertainment advertisement. Different aspects cited were the large noticeable ratings on packaging, M-rated game ads not being shown before 10pm, and most notable is the fact that 80 […]

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  • Nintendo UK ad campaign pushes online capabilities

    Nintendo UK has started pushing its online multiplayer games via an eight-week marketing campaign on the official website. Called ‘Get it Online’, the campaign heavily promotes the online capabilities of Wii through a banner. When clicked, the visitor is taken to a series of 16 different videos touting Wii’s various features and explaining how to […]

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  • Sony says self-publishers should start marketing games early on

    Sony’s developer relations manager has said that self-publishers should start marketing games early on, even before the game is finished. Speaking with GI.biz during GDC, Chris Eden admitted that the first self-published titles for PSN had little to no marketing and suffered as a result. “One thing we’ve learnt with the first batch of self-published […]

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  • Ubi UK gets new marketing director

    Murray Pannell has left Microsoft to join Ubisoft UK as marketing director. Pannell spent six years at Microsoft as group product manager for Xbox 360 and Games for Windows. He replaces Jon Rosenblatt, who’s just left for EA Sports. Congrats, Murray. Thanks, MCV.

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  • Bethesda hires new marketing and PR director, Sarah Seaby

    Bethesda has hired Sarah Seaby as its new European marketing and PR director. Seaby started out with Interplay, and eventually went on to work for Gamecock, Virgin Interactive, Take Two and worked a consultancy role with Sega, working on Mario & Sonic at the Olympic Games. “Sarah’s vast experience of marketing triple-A titles and her […]

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  • Microsoft to spend "tens of millions" in Xbox promotion this Christmas

    Speaking to MCV, Microsoft UK boss Neil Thompson has said the firm’s marketing spend for 360 at the end of the year’s going to be major stuff. “On marketing we’ll spend tens of millions – we’re going to engage in a very bold promotional push from now until Christmas,” he said. Thompson added: “We think […]

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  • Old GTA games sold 1 million units in May-July

    Speaking in an earnings call following the release of Q3 financials last night, Take-Two CEO Ben Feder said that old GTA titles have sold in seven figure units for the quarter. “More than one million units of previous GTA titles were sold in the third quarter of fiscal 2008 alone,” said the exec. “Based on […]

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