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Microsoft to spend "tens of millions" in Xbox promotion this Christmas

Speaking to MCV, Microsoft UK boss Neil Thompson has said the firm's marketing spend for 360 at the end of the year's going to be major stuff.

“On marketing we’ll spend tens of millions – we’re going to engage in a very bold promotional push from now until Christmas," he said.

Thompson added: “We think that for high definition entertainment Xbox is first choice.

“We’ve been talking to all of our retail partners about what we’re doing at Christmas and we’ve been very bold and ambitious about how successful we think we can be."

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Patrick Garratt

Founder & Publisher (Former)

Patrick Garratt is a games media legend - and not just by reputation. He was named as such in the UK's 'Games Media Awards', the equivalent of a lifetime achievement award. After garnering experience on countless gaming magazines, he joined Eurogamer and later split from that brand to create VG247, putting the site on the map with fast, 24-hour a day coverage, and assembling the site's earliest editorial teams. He retired from VG247, and the games industry, in 2017.