Speaking to MCV, Microsoft UK boss Neil Thompson has said the firm's marketing spend for 360 at the end of the year's going to be major stuff.
“On marketing we’ll spend tens of millions – we’re going to engage in a very bold promotional push from now until Christmas," he said.
Thompson added: “We think that for high definition entertainment Xbox is first choice.
“We’ve been talking to all of our retail partners about what we’re doing at Christmas and we’ve been very bold and ambitious about how successful we think we can be."
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