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MLG celebrates 253% YoY viewership growth in Q1

Major League gaming has had a very strong first quarter.

mlg

MLG is one of our most important yardsticks for eSports and streaming in the west, and so it's great to see the company report some very positive figures from its first financial quarter.

In a press release, the organisation said viewership grew 253% year-on-year in the first quarter - and ad revenue increased 482%.

"MLG.tv now has a 70% quarterly growth rate and in the first 90 days of 2015 has already surpassed the number of hours viewed for the prior two quarters – from July through December 2014," the company said.

2,600 brands have signed on to advertise with MLG, which the company attributes to expansion onto mobile and OTTV devices.

Further growth is expected, as MLG intends to build on the already substantial broadcast schedule of over 1,000 hours it delivered last year.

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Brenna Hillier avatar

Brenna Hillier

Contributor

Based in Australia and having come from a lengthy career in the Aussie games media, Brenna worked as VG247's remote Deputy Editor for several years, covering news and events from the other side of the planet to the rest of the team. After leaving VG247, Brenna retired from games media and crossed over to development, working as a writer on several video games.

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