Microsoft has knocked £20 off the price of the Xbox One in the UK.
The price cut appears at the end of the UK version of latest Forza Horizon 2 trailer.
The price is now £329 down from £350, and does not include Kinect. The Microsoft Store and Amazon have both updated their prices, with Amazon even offering the white Sunset Overdrive bundle for the same price.
A bundle with a digital copy of FIFA 15 is launching this Friday, September 26, for £349.99, according to Videogamer.
This price point is now lower than that of the official PlayStation 4 price, despite the console being available for cheaper than its SRP.