Is any PC graphics card worth $3000? Nvidia launches most ridiculous GPU yet

Wednesday, 28th May 2014 19:30 GMT By Catherine Cai

Nvidia’s pushing the limits of gaming technology… and gamer’s wallets with its Titan Z card.

In March, Nvidia pulled back the covers on the new card. The Titan Z is packing two GK110 chips, which means 5760 CUDA cores and 12 gigs of memory. Nvidia’s not kidding around with this one folks.

titan z

As tempting as the Titan Z might be in terms of specs, there’s a $3000 USD price tag to also worry about. Don’t forget that there are other parts of the PC that still need to be paid for besides the graphics card.

If the price tag scares you away, not to worry. AMD is offering its Radeon R9 295×2, which packs two R9 graphics cards, for a measly $1500.



  1. Asgaro


    #1 7 months ago
  2. Reddpayn

    Nice. With that money you could easily buy a pc thats capable enough to run anything 4k amd fps sky high.

    #2 7 months ago
  3. Panthro

    Why post this ridiculousness vg?

    These cards are obviously not for the average gamer and are meant for game developers, people doing tasks which require video rendering and other GPU heavy tasks.

    They had the tech to make a GPU like this so they have, there are hundreds of other video cards available, how about making an article about the best videocards for gaming with the price ranges for each tier…

    #3 7 months ago
  4. polygem

    you could probably run all games with some pretty next gen console grafx with this card

    #4 7 months ago
  5. Panthro

    + this isn’t the first $3000 GPU, I’m pretty sure Nvidia’s Quattro series have similar/ a higher price tag.

    #5 7 months ago
  6. Reddpayn

    Yeah, actually this card exceeds ps4 in every other multiplatform game but cod ghosts ( fps drops more frequently, source digital foundry). So this card may fall behind during the last years of this gen.

    #6 7 months ago
  7. Erthazus

    Yeah. It’s worth it if you want to build yourself a PC that can play games in 4K.

    It’s not ridiculous.

    #7 7 months ago
  8. Erthazus

    4K is coming. It’s the future so PC enthusiasts who want to jump ship earlier than the others can buy it and play any game right now in 4K.

    #8 7 months ago
  9. spoffle

    @ Panthro,

    Why is it that all the nVidia fanboys swear blind that the Titan Z isn’t a gaming graphics card?

    These cards aren’t made for games developers, they’re made for the idiots that think they’re actually getting value for money and will ONLY buy nVidia. The Titan Z is an utter joke, you can get 2x 290X cards for less than half the price than the Titan Z and the 2x 290X cards will be faster.

    Also, it says this about the Titan Z on nVidia’s own website:

    “GeForce GTX TITAN Z is a gaming monster, built to power the most extreme gaming rigs on the planet. With a massive 5760 cores and 12 GB of 7 Gbps GDDR5 memory, TITAN Z gives you truly amazing performance—easily making it the fastest graphics card we’ve ever made.

    This is a serious card built for serious gamers. TITAN Z is designed with the highest-grade components to deliver the best experience – incredible speed and cool, quiet performance—all in a stunningly crafted aluminum case. ”

    So directly from nVidia, it’s intended as a gaming graphics card.

    @ Erthazus

    On what planet is a graphics card worth £2000 when you can get more performance for £800 by going for a pair of 290X cards?

    #9 7 months ago
  10. Raynor

    It’s too powerful. What do we ganna do with that. I still have my gtx690 and it works great with every game I’ve played.

    #10 7 months ago
  11. Panthro


    How am I an Nvidia fanboy?
    Take your random judgement and shove it up your gaping butthole.

    The fact I have an AMD based gaming laptop which I use when I am away from home throws your more than ridiculous accusation out of the window.

    That card, regardless of how Nvidia advertises it is NOT for the average gamer. Massive tech enthusiasts may buy it but you will find no normal gamers saving up there money.

    The only people with this card will be massive enthusiasts and industry professionals.

    #11 7 months ago
  12. spoffle


    Because all I see is nVidia fanboys excusing the price of the Titan Z by claiming it’s not meant for games, which is just utter BS. nVidia are just being greedy with the price of the Titan Z because they know there are some idiots who love nVidia so much that they will buy.

    No one really should buy it though as it’s 50% more expensive than 2 Titan Blacks, which is the same performance.

    So no I don’t agree that it’ll only be enthusiasts and industry pros because those who need such cards will already have a Titan or 2.

    #12 7 months ago
  13. runbmp

    This card is ridiculous for many reasons…

    - Price, currently the 295x surpasses it in performance at half the price ( it’s also liquid cooled )
    - Nvidia also started calling it a workstation card, even at that it look rather meek compared to the 5k quadro cards already out there for rendering.

    It’s just a really bad buy right now from Nvidia. I would steer clear of this thing. If you have 3000$ to spend… get two 295x…

    #13 7 months ago
  14. POOhead

    @Panthro clearly isnt for developers if the public can buy it

    #14 7 months ago
  15. Panthro


    I can buy a license for a game engine if I want to, doesn’t make me a game developer.

    #15 7 months ago
  16. Panthro


    I also said massive enthusiasts would buy it, alongside people who have workstations (professionals, etc.)

    #16 7 months ago
  17. POOhead

    @Panthro it makes you a money waster?

    #17 7 months ago
  18. DeVitowned

    Guys, guys. You’re supposed to be the PC Master Race. Act like it. :-D

    #18 7 months ago
  19. TheWulf

    I feel for Panthro, being accused of being part of the brand herd isn’t fun, especially when that’s not remotely true of him. His own words back that up. I always felt he was more like myself — picking a product based upon what it can do for you, rather than what name is attached to it. I don’t think it had anything to do with defending a brand whatsoever, and everything to do with logic (common sense, if you prefer).

    Suffice it to say, there are some intelligent voices here, and I agree with them. The average PC gamer barely has a 580, if that, let alone a Titan. They don’t need it for the kinds of things they play on the PC. The PC gaming enthusiast (which is not the average gamer) may have a 680 or something a little better, but not by much because there simply aren’t any games out there that make good use of anything better. I think that it’s all about being fiscally sensible, which some of the more extreme enthusiasts out there aren’t. And, well, a fool and their money…

    The primary market for a card like this is content creators. That should be a no-brainer. The fact of the matter is is that a lot of the assets and effects created for your favourite console games, shows, and films are crafted and rendered on humble personal computers. I know that some (perhaps not anyone here) have this antiquated idea that film producers use gigantic workstations right out of silicon valley, but that’s far from the reality of things.

    As technology has gotten better, it’s gotten cheaper, and smaller. So $3,000 might sound like a lot for a gaming enthusiast (and it is), it’s not a lot for a professional content creator, nor is it a lot for an amateur enthusiast content creator, someone who’s doing game development or film making as part of a college course, or as a hobby (likely in the hopes they’ll get noticed by doing so).

    Really, the effects and 3D models/textures you’ll see in anything from games, films, or television shows are created on hardware similar to this. So businesses are where they make the most money, but it’s also marketed at content creation enthusiasts who want to do the same. And they find that profitable enough, apparently, to continue to market it to them as well. Amateurs have access to the same tools as the professionals, and have done so for the past decade or so.

    I’ll give you an example. Does anyone remember Babylon 5? For the first series of that show, they used daisy-chained Amiga computers for the creation of 3D models, textures, animations, and special effects. I’m not joking, you can find that information out there for yourself. These days, that role is handled by computers with varying degrees of hardware, depending on what the creator can afford. Those on a shoestring budget today will be looking more at getting lower-end computers than Amigas.

    Still, all that done with daisy-chained Amigas, that’s a memorable bit of information that really stuck with me from when I heard it, some time ago, in a making of.

    It’s worth keeping in mind that for the creation of animated scenes in a film, TV show, or amateur creation, the rendering does not have to happen in real time. In fact, it can be going at a slideshow, with each slide being recorded, so that it can be played back at proper speed. When you’re not rendering in real time, what a graphics card can do becomes much more impressive. People often see the limitations of graphics as their games, but they’re forgetting that those games often have the bottlenecks of being designed for mass-market consumption by people who might not have such fancy hardware, and also, again, that they’re rendering in real time.

    As an example, a card could have run the incredibly fancy Unigine benchmark aeons ago, but it would have done so as a slideshow. As technology improves, so does what you can do with a graphics card when it’s rendering on a frame by frame basis.

    So that five minutes of fancy special effects you saw in that movie what you liked could have taken a week to properly render all the details of at an effects studio.


    Why wouldn’t the average person have access to these things? Like I said, there are college kids and enthusiasts who’ve been using professional tools for ages, now. It may be cheaper for a business to buy these things ($3,000 is cheap for a movie house), but at the same time, those tools are there to be purchased by content creation enthusiasts who want to get into the field.

    Take a look at any number of amateur films on Youtube. They didn’t use cheap home cameras to film those, they used proper equipment. And the ones that have really fancy special effects (like L5) didn’t exactly render those on an old 480, either. It may be a hobby or a part of school, but those enthusiasts are (in the long-term) looking for a job or a form of income, so they see the investment as worthwhile.

    As I said, everything available to businesses is available to enthusiasts, and clearly the market is profitable or, as you’d say, nVidia wouldn’t be selling this fancy new card to them. To think that the only people who’d buy this card are extreme PC gaming enthusiasts is silly, honestly.

    Think about it… if you want to make a game, web show, or short film with the level of quality that a professional studio does, you need the right equipment. Yes?


    Well, as a continuation of the above… no. It wouldn’t make you a money waster if you were buying it for content creation (either professionally or an enthusiast); you’d only be a money waster if you bought it solely for gaming. But then you’d be an idiot.

    As many have pointed out — there are better, cheaper alternatives for gaming that the sane, mentally healthy person would pick instead.

    This isn’t a card for gaming.


    I’m actually proud of them for not doing that. PC owners have been making damned fools of themselves for decades, now, by going on about how much money they’re wasting on useless products. It seems that PC enthusiasts, in general, are a little wiser these days and that makes me happy.

    Conversely, it seems like the Master Race title currently belongs to console owners. Who’re spending hundreds and hundreds of dollars just so that they can brag about how much better their graphics are than everyone else’s. I’m happy to let them have the graphics. I’d rather have the good games.

    #19 7 months ago
  20. TheWulf

    And hundreds and hundreds on what is, essentially, a luxury item. Since there isn’t anything that the consoles do game-wise that’s superior to the prior generation, they just look a tiny bit fancier. A decade or more ago, it’d be a PC owner who’d spend $300 to get a luxury device to make their games a little fancier, but not currently.

    Currently, PC gamers are becoming more wise and buying less frequently, and less expensive products. And console owners are going crazy over the XBox One and PS4, despite neither of them having proved that they can provide different gaming experiences from the prior generations. I’d say blowing $400 on a new luxury entertainment device when the one you already have can do it just as well is a very, very elitist thing to do.

    Well, whatever floats their boat, I guess. I’ve always been a savvy PC gamer, it’s served me well. It’s just funny to see the paradigm shift, now. Console owners get to be elitist with their shiny, fancy luxury items, and PC owners are happily chugging along with older machines which… do much the same thing, for cheaper.

    #20 7 months ago
  21. Joe Musashi

    That’s not an enthusiast’s graphic’s card. It’s an elitist’s.


    #21 7 months ago
  22. Marvin the Paranoid Android

    @Erthazus How is this worth it when you can buy 2 GTX 780 Ti cards, that will run faster than the Titan Z, for less than half the price?

    #22 7 months ago
  23. sebastien rivas

    There is NO value whatsoever in a graphic card past and beyond 700 dollars price tag while knowing that card will last me as long as a 400 to 600 dollars card.

    I have a R9 280X and I am very happy with latest game on my workstation is … Wolfenstein max settings.

    You can even make THE GC of the millenium for 10 000 grands, I will still not buy it.

    #23 7 months ago

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