Apple focusing on exclusives to challenge mobile opposition from Amazon and Google – report

Tuesday, 22nd April 2014 11:24 GMT By Dave Cook

Apple is reportedly switching it stance on content acquisition as the iPad firm faces new challenges from Google’s suite of Android-enabled devices and a potential new threat in the form of Amazon’s Fire TV service.

We reported on the Amazon Fire TV reveal earlier this month. The announcement of the $99 games and movie device followed Amazon’s acquisition of Killer Instinct developer Double Helix Games, suggesting that it’s getting into original, exclusive gaming.

Now, the Wall Street Journal reports that these players are now locked in an exclusivity race to ensure their format has dedicated content, and are now courting developers to secured platform and timed exclusive releases.

It writes, “For Apple, the push to secure exclusive games challenges a long-standing policy of leaving decisions about which apps its App Store promotes to an ‘editorial team’ that tests the software, without taking business considerations into account,”

“As Android’s influence has grown, Apple’s editorial team has been factoring in exclusivity to a greater degree after it deems an app to be attractive, according to people familiar with the process. The editorial team also will give greater consideration to titles recommended by its developer-relations staff, they said.”

There’s no hiding the fact that the mobile space is now becoming a heated arena with the emergence of Android and Amazon, but will the race for exclusive content bear fruit as intended? We’ll keep our eyes on this one as it develops.

Via MCV.



  1. GrimRita

    Apple must be shitting themselves. For far too long their arrogance has remained unchallenged but finally things are about to be given a shake up.

    #1 8 months ago
  2. Llewelyn_MT

    Android is “emergent”? It’s the global leader in mobile operating systems since May 2012! In late 2013, the “emergent” OS had over 80% market share worldwide.

    #2 8 months ago
  3. Michael Ireland

    @Llewelyn_MT Android has more registered units, but the Apple Stores has a much higher attach rate as far as software sales and downloads go. Apple also makes money off the hardware running their OS far more than Google does.

    This move doesn’t surprise me though. As home hardware continues to become less relevant, the exclusivity race on the major platforms (tablets and phones) is probably going to become a much bigger thing, though probably not to the extend it was during the PS2 / Xbox / GameCube era, which is probably the last time it actually matter on a home platform.

    #3 8 months ago

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