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Frostbite Wii U April Fools joke “unacceptable” and “stupid”, says EA’s Peter Moore

Tuesday, 1st April 2014 23:04 GMT By Brenna Hillier

EA COO Peter Moore has apologised for a questionable April Fools joke made by the official Frostbite Twitter feed.

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“Our apologies to partners Nintendo America and fan[s],” Moore said on Twitter.

“Frostbite Engine’s poor attempt at April Fools not condoned by EA. Unacceptable/stupid.”

The Frostbite Twitter had made a series of tweets claiming the latest iteration of the DICE-built engine was coming to Wii U, citing its position as the best console of the current generation.

Not only was this a bit of a low blow at fans who find EA’s lack of support for the console disappointing, the mocking tone was widely interpreted as a sharp dig at the Wii U – which for all its troubles has some great games, and certainly doesn’t deserve to be written off just for not being a carbon clone of the PS4 and Xbox One.

The tweets were eventually deleted but not before widespread sharing and reporting.

Thanks, GameInformer.

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27 Comments

  1. humanfish

    Hmm, the media are the first to criticise the Wii U and Nintendo leadership, either through direct editorial or ‘quotes’ and ‘sources’. So to call out this joke is a bit rich. The fact is that the Wii U is not up to the next gen, and that was a catastrophic business error, and they have rightly had a hard time in the press, despite s handful of good games. The press can decide when to batter, and when to take the high ground. In my opinion of course.

    #1 9 months ago
  2. dazedonthemoon

    Ugh damage control. Everyone needs to stop being so damn sensitive.

    #2 9 months ago
  3. shadowseer

    Nope, it was pretty fucking funny. People needs to lighten up these days :(
    Like one guy who was screwed in the head and wears makeup (Weird eh?) said, “Why so serious?”

    #3 9 months ago
  4. Dark

    @dazedonthemoon
    b..b..but they did hurt the wii u feelings!!

    #4 9 months ago
  5. salarta

    If the April Fool’s prank stopped at just saying they were creating a new engine, and included some blatant giveaways of its nature, then it’d be fine.

    The biggest problem here is the Wii U mockery. In the first place, no matter how bad a company is doing, it’s ALWAYS poor form to insult the company like this. The other issue is that Nintendo is in very serious straits. Iwata is at risk of losing his position because of it. That makes this prank about as “funny” as telling someone at risk of being fired that they’re getting a promotion and a raise as a prank.

    #5 9 months ago
  6. eathdemon

    A. they have 8.5B in the bank.
    G. they should get mocked for making a system 10x weaker, than expect anyone to make stuff for it.
    C. it is April fools day chill out.

    #6 9 months ago
  7. CharlesLupula

    A genuinely funny joke, so, of course, people have to get their panties in a twist about it.

    The best April Fool’s Jokes are the ones that people actually believe are real, so that when you pull the rug out from under them, it’s even funnier.

    Of course, Salarta wouldn’t get it.

    #7 9 months ago
  8. Rafa_L

    @salarta Agreed

    #8 9 months ago
  9. tenthousandgothsonacid

    “doesn’t deserve to be written off ” Yeah, it does sadly.

    #9 9 months ago
  10. Stardog

    The only stupid thing here is that a COO is coming out and shouting at his troops in public. What a dickhead.

    #10 9 months ago
  11. polygem

    yeah, they fool us. every single day. funny? maybe…

    #11 9 months ago
  12. PenTaFH

    Well, I have to agree with Peter Moore. Sure, I also find the Wii U subpar compared to the other next gen platforms, but what Frostbite did yesterday was far below the belt and highly unprofessional in the least.

    I for one, am not buying any more Frostbite games.

    #12 9 months ago
  13. ayb91

    It is one of the worst companies in US after all. Now I know why. :)

    #13 9 months ago
  14. BraveLilCrumpet

    http://img3.wikia.nocookie.net/__cb20130127202121/smuff/images/e/e2/Unacceptable.gif

    #14 9 months ago
  15. RPRezo

    That was both funny AND well-deserved. Saying things like “Wii U – which for all its troubles has some great games” is ridiculous. 3DO also had some nice games, it doesn’t make a console itself less of a shit. Nintendo tried to sell a cheap and outdated console on the power of stupid gimmicks, and they are paying the price.

    Even if someday they’ll turn things around and make Wii U popular – it will still be a shity console that just have good games. Games that would be better if they didn’t have to be binded to weak console with stupid gimmick.

    #15 9 months ago
  16. polygem

    @RPRezo
    it is a great console, reasonably priced, with great games. noone seems to want it but it´s not a bad console at all. in fact, of all of the consoles, the wiiu is the most fun to use imho.

    that´s why i think nintendo will walk away as a winner despite the wiiu struggling – in the long run. they made a lot of things just right with the 3ds and the wiiu. if they focus on whats working and finally realise that having two seperate devices wont work for ANY console manufacturer anymore – they will be good.

    the rest is internet drama most of the time

    #16 9 months ago
  17. Tormenter

    @salarta

    Agreed.

    There are jokes and then there is mockery.. to say that one will receive something and then say “haha we’re kidding, you’re getting nothing”, is mockery at the expense of that party.

    Bad form.

    #17 9 months ago
  18. Dragon

    Poor nintendo fanboy with a dog. Still following the principles of its cult.

    #18 9 months ago
  19. Dragon

    On topic, obviously you treat you business partners better.
    That said, when was the last EA game on a nintendo platform released? I heard it was a unprecedented partnership.

    #19 9 months ago
  20. Joe Musashi

    The Wii U is a reasonable console, overpriced for its market with a smattering of decent games. Sadly, it is also incredibly cumbersome to use and it’s interface is so poorly laid out, slow and unresponsive there is little point using it other than to load a game.

    The Wii to Wii U data transfer (to transfer your content from one machine to the other) can take hours and is astonishingly painful and labourious. Had Nintendo caught up with digital vending circa 2006 then it could have been painless.

    It’s clear the machine was developed by Nintendo living in their own Nintendoland, not considering the requirements of developers and third parties and is now suffering for its dismal short-sightedness.

    Peter Moore is doing business – making sure a bridge hasn’t been entirely burnt. But (another) watershed is that an official developer feed could mock the hardware so openly.

    Regardless of what Nintendo and their delusional fanboys think, the industry does not revolve around them. The evidence is everywhere.

    JM

    #20 9 months ago
  21. Tormenter

    @Dragon

    “Poor nintendo fanboy with a dog. Still following the principles of its cult.”.

    What a ridiculous comment.

    So people are fanboys (regardless of who your comment was aimed at) for not wanting the piss taken out of them in a public.

    Exactly how dumb are you?

    #21 9 months ago
  22. Dragon

    @Tormenter,
    Do you know who am I talking about? (hint – not you or salarta)
    So, maybe mind you own business?

    #22 9 months ago
  23. Dragon

    “for not wanting the piss taken out of them in a public.”
    Eh, not really. Its about a comment that has nothing to do with the topic on hand, just stupid nintendo evangelism (about Wii U) on every page.
    See if you can find out.

    #23 9 months ago
  24. Tormenter

    @Dragon

    The point I’m trying to make, which you seem quite intent on missing, is that it IS mockery and to see it as such isn’t a “fan” issue.. it’s a matter of what’s acceptable and what is not.. and this kind of behaviour from any company for any reason isn’t acceptable to anyone with a sense of fairplay.

    #24 9 months ago
  25. Tormenter

    For clarity.. I don’t own ANY consoles.

    #25 9 months ago
  26. polygem

    nintendo need to focus more – on one device. they need to be even more nintendo as ever before not less. that´s what they need to do. they should not try to be more like the one or the ps4. there is a market for nintendo games and the 3ds proves that. there is no market anymore for multiple hardware platforms from the same brand. you can see that happening to the vita as well. we´re shifting away from hardware more towards services anyway.
    all this does not mean that nintendo are completely out of touch, need to rethink their strategy completely, fail to deliver, will be dead soon, are a complete failure, have lost touch with the audience etc. etc.
    the market is shifting. nintendo just needs to focus. what they have is great. there will always be a market for their games. hardware concepts must be rethought – the same goes for sony and ms in the future.

    #26 9 months ago
  27. ManuOtaku

    I think it was really bad taste, i dont see this type of comments for other devices that also are not performing the way it should, seems odd.

    Now regarding the old trope, i sincerely ask if nintendo would release a carbon copy home consoles, like the other two, gamers, from the other two sides, and the core audience, would give it a chance buying the console?, i think they will not, like it happened with the cube. Therefore there is other issues more important than hardware and services wise imho

    #27 9 months ago

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