Microsoft touts Xbox Live data as source for targeted political ads on consoles

Saturday, 8th March 2014 17:08 GMT By Stephany Nunneley

Microsoft console owners in the US may soon see political advertisements pop up on their dashboard in the near future, according to a report on The Washington Post.

fucking moron

Sen.Mitch McConnell is apparently confused over the true meaning of “Gun Show”

According to the report, via Neowin, Microsoft representatives were seen passing out promotional materials during the annual Conservative Political Action Conference (CPAC) in Washington DC.

The materials handed out touted the firm’s Xbox Live, MSN services and Skype as another source other than Internet, TV and radio, in which candidates could place campaign ads.

In the documents, Microsoft stated Xbox Live users would see targeted political ads show up on their Xbox consoles, depending on location and demographic.

It would work similar to how ads presently work on Internet, TV and radio: if you live in Texas, you would see ads for gubernatorial nominee Wendy Davis; in Alaska, you’d see adverts for senator Mark Begich.

Campaign ads connected with consoles are nothing new: in 2008 Barack Obama paid for ads to be featured in various EA games when he was running for his first-term as president, and his electoral campaign placed ads on Xbox Live when he was up for reelection in 2012.

More information can be found through both links.



  1. Djoenz

    Yeah totally benefits the gaming industry!

    #1 10 months ago
  2. SlayerGT

    @Djoenz It does. It totally helps MS fund all them first par…oh wait.

    #2 10 months ago
  3. Djoenz

    First party games for the win bro hehehe.

    #3 10 months ago
  4. Ekona

    No different to any other form of political advertising. Surprising it’s taken this long, really.

    #4 10 months ago
  5. Kreion

    Think about it this way – if you actually have an opinion on politics then this isn’t going to matter either way to you, since you already have your opinions and adversing won’t change that. If you don’t, then it makes no difference to you regardless, because you were already the target for political ads on every other media…

    This is not important to gamers at all, it’s just another revenue stream for MS – which is not a bad thing either as companies exist to support themselves.

    @Slayer GT

    Ignoring MS’s first party studios (which admitidly produce far less games than Sony’s) how do you think MS gets good 3rd party games on the Xbox? They pay for them because MS has a faaaar larger revenue stream than Sony.

    #5 10 months ago
  6. kingy

    I’m sorry I’m not a Microsoft hater or Xbox basher but after all the shit with the government spying they are going to do political adverts for politicians , I personally would of thought they would want to stay as far away from anything to do with governments as possible … It just seems like they got over things very fast coz it brings it all back to me ! Even if it’s for other party’s or candidates it just seems wrong to me

    #6 10 months ago
  7. KarmaG

    @Kreion The problem is we already pay for Xbox Live..I am not paying them to show me ads!!

    #7 10 months ago
  8. Ekona

    @KarmaG Of course you are, that’s just silly. Ads are a staple of gaming now across all mediums.

    #8 10 months ago
  9. drkb6

    parents should be able to toggle whether their children see political ads or anything else controversial, lets say the Vatican wanted to sponsor an ad

    #9 10 months ago
  10. Ge0force

    I prefer a console without ads to be honest…

    #10 10 months ago
  11. onefivefive

    Gonna be pretty ironic when NRA sponsored Republican parties are posting ads to your Xbox.

    #11 10 months ago

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