Battlefield 4 launch woes haven’t damaged the brand, series “critical” to FY 2015, says Jorgensen

Friday, 7 March 2014 11:01 GMT By Dave Cook

Battlefield 4′s launch issues and long line of technical problems hasn’t damaged the brand, EA CFO Blake Jorgensen assured attendees at the Morgan Stanley Technology, Media & Telecom Conference in San Francisco this week.

Cribbing Jorgensen’s address, Gamespot reports that the exec stressed that players have been “very responsive” to Battlefield 4′s post-launch patches, and added that the regularity of updates has kept players coming back for more.

“We haven’t seen any damage,” Jorgensen stated, commentating on the status of the Battlefield brand, and stressed, “Clearly we’re very focused on protecting that brand,” before saying that sales remain strong.

“We’ve also tried to provide extra content to the consumers to make sure they keep coming back and playing the game and we’re finding that it’s working very well,” Jorgensen added, “I don’t see that there’s a damage issue. I think for us it’s making sure that we’re providing great gameplay for the consumer and we’ll continue to do that.”

Jorgensen cited Battlefield 4′s complexity and the issues that come with coding for new platforms such as PS4 and Xbox One for the shooter’s shaky launch.

He closed by making clear that Battlefield remains “key” to EA’s line-up and said that it will be “critical” to the publishers fiscal year 2015, which kicks off April 1.

It follows claims that Dead Space studio Visceral Games is now working on Battlefield 5, which is said to be inspired by cop movies like Bad Boys.

What do you make of the above?

Via CVG.

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