Watch Dogs delay: “Our long-term goal is to win the next generation,” says Ubisoft

Thursday, 17th October 2013 09:41 GMT By Dave Cook

Watch Dogs is now delayed into spring 2014, and the set-back has caused Ubisoft’s shared to slip. It has also forced retailers to re-appraise PS4 bundles that packaged the game and console together. Despite the backlash, Ubisoft has issued a statement saying that the delay is just an unfortunate short-term blip.

We reported on the Watch Dogs delay, as well as a release slip for The Crew here.

Since the release slip, we also reported that Ubisoft shares fell by up to 32%. Retailers Amazon and GameStop have issued statements to assure PS4 pre-order customers that their units are secure, although buyers will now have to pick an alternative title.

In a statement to shareholders the day the game was delayed, Ubisoft stated: “Our long-term goal is to win the next generation. The tough decisions we took to fully realize the major potential of our new creations have an impact on our short-term performance but we are convinced that, longer term, they will prove to be the right decisions both in terms of satisfaction for our fans and in terms of value creation for our shareholders. We are building franchises that will become perennial pillars of Ubisoft’s financial performance.”

It’s a delay that has seen many gamers expressing anger online, with many threatening to cancel their PS4 pre-order as a result.

What’s your take on the matter?



  1. Legendaryboss

    World domination confirmed!

    #1 1 year ago
  2. HauntaVirus

    I hope perennial doesn’t mean they’ll both be annual releases.

    #2 1 year ago
  3. AmiralPatate

    On one hand, better to produce a well polished, delayed game.
    On the other hand, it’s still Ubisoft.

    #3 1 year ago
  4. GK

    so what is the problem? release game to PC,PS3,Xshit and delay for PS4 and xshit.ubisoft is loosers and they loose now more then they win.

    #4 1 year ago
  5. monkeygourmet

    I appriciate the attitude, but Ubisoft titles are becoming stale and too similar to each other IMO.

    It’s a classic case of ‘jack of all trades, master of none’.

    Also, I dislike the way they seem to be over saturating with their products. The don’t seem to like to release something that isn’t going to have:

    A yearly franchise release
    A shit ton of DLC (season pass etc…)
    A potential for a movie attached
    Tablet or smaller title attached

    Some may view this as the complete ‘package’, but it’s far and away what I require or want from a good game. They seem to treat new franchises like a shitty new celebrity whore fest:

    Celebrity appears…

    Get the book, perfume, clothing brand, movie out the door to try and pummel consumers into actually giving a fuck.

    Over saturation.

    Maybe it’s a generation shift but I feel this style of development spreads yourself too thin and dilutes the end product somewhat.

    Their titles are merging into one for me, and apart from the odd Indie type game, I couldn’t care less about most of their plans for next gen so far.

    #5 1 year ago
  6. ps4fanboy

    i thought the next gen race is between Sony, MS & nintendo

    #6 1 year ago
  7. dravenkaze

    charlie sheen is their Boss

    #7 1 year ago
  8. FuntimeBen

    What do they mean “win the next generation”? Are they releasing a console? or are we just getting a bad translation of Ubisoft’s Montreal French hyperbole?

    #8 1 year ago

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