Xbox One was almost called Xbox Infinity, Penello confirms

Monday, 2nd September 2013 16:01 GMT By Dave Cook

Xbox One was almost called Xbox Infinity, Microsoft’s Albert Penello has revealed, which confirms pre-reveal leaks as accurate.

Speaking with Forbes, Penello said that the decision to call the console ‘Xbox One’ came from Microsoft’s marketing team, and added, “That’s actually from the brand guys. The name is all them. We just wanted to make sure the hardware was solid. What it was called was top secret, even for many people on the team.”

But now that the name is out there, Penello was able to comment on Xbox Infinity rumours that surfaced before the console’s reveal in May. He explained, “The name Xbox Infinity was in the running, I can say that. [The marketing team is] crafty. Who’s to say that they didn’t leak that name out in the weeks ahead of the launch? They are very crafty.”

Did they leak the Infinity name to gauge a reaction? Would you have preferred Xbox Infinity over Xbox One? Let us know below.

Via OXM.



  1. Templar_Dante

    A _____ by any other name would still be a _____ .

    a) Rose
    b) Turd

    Pick, Panello. Pick.

    #1 11 months ago
  2. wamp

    So romantic <3

    personally for me it's not a big deal whats the sername of a console
    at the edn of the day we're still call them just PlayStation and Xbox.

    #2 11 months ago
  3. Templar_Dante

    Panello pretends to not be PR. He even stated once “This why I hate the internet, they like and make things up about us” *not a direct quote.
    Then he says the TRUTH/FACT regarding delays in X1 due to the lanuage issues with Kinect.
    Then a chinese paper says the cameras/Bluray drives are having yield issues.
    Who would believe this guy at this point?

    #3 11 months ago
  4. Gheritt White

    I was *told* it was gonna be called Xbox Infinity, so I guess that confirms an intentional leak, for me at least.

    I still prefer that name, tbh. Can totally believe the MS Mktg team didn’t know enough about gamers to realise it’d immediately be shortened to Xbone.

    #4 11 months ago
  5. VibraniumSpork

    They gauged reaction to a good idea, got scared by some naysayers, then changed it to something shitty.

    Incidentally, that should be what they engrave on XB1′s tombstone.

    #5 11 months ago
  6. Silent Killer01

    I like Infinity more than One.

    #6 11 months ago
  7. stx

    Xbox One is a really dumb name, Infinity would have been far better.

    #7 11 months ago

    Infinity > One.


    #8 11 months ago
  9. schnide


    Nice work!

    #9 11 months ago
  10. Dimaco

    @8 +++

    #10 11 months ago
  11. Aullah

    Xbox One is the stupidest name they could come up… Not to mention you can call it Xbone :D Infinity would be much better and I would accept Xbox Cloud too.

    #11 11 months ago
  12. Arnvidr

    @4 But then they’d just have called it the Xbin instead ;)

    #12 11 months ago
  13. G-Sama

    Xbox Infinity cloud power :D
    …how about “Xbox 720″ ? that would’ve been alot better than both

    #13 11 months ago
  14. sonny

    @12 ‘Xbin’ lmao :-D

    #14 11 months ago
  15. Major Mayhem 70

    I hated the name Xbox 360 when that name was devulged 8 years ago. Ended up becoming a household name. Xbox One is okay.

    #15 11 months ago
  16. Llewelyn_MT

    It’s still Xbox 180 to me.

    #16 11 months ago
  17. Agent1

    What about “INFINITY TIMES INFINITY”???????

    #17 11 months ago
  18. Lv01

    @16 +1

    #18 11 months ago

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