World of Warcraft designer: Blizzard ‘shot itself in the foot’ with daily quest delimiting

Friday, 23rd August 2013 00:52 GMT By Brenna Hillier

World of Warcraft’s lead game designer Tom Chilton admits Blizzard made a mistake removing the limit on daily quests.

“We shot ourselves in the foot when we removed the limit on the daily quests that you could do. So there was a pressure to maximise everything, and that really leads to burn out,” Chilton PCGamesN at gamescom.

Chilton had other criticisms for his own efforts, noting that World of Warcraft’s base design funnels players away from a lot of exploratory gameplay and focuses them on ticking off goals.

“I think we’ve really trained players over the years to say ‘If there’s no quest or mark on the map that tells me to go in that cave, I’m wasting my time,’” he said.

The Timeless Isle zone, which is full of events happening in different places and at various times, is intended to counteract this.

Chilton wasn’t only negative; in the full article he speaks on the success of World of Warcraft’s pet battles, which were poorly-received at first but are now quite popular.



  1. OlderGamer

    They shot themselves in the foot when they focused on end game grinds. With expansions that had 5 new lvls instead of 10(and they should have had 15 or 20). They shot themselves in the foot when random dungeons replaced open world leveling. When content became so easy anyone with a pulse could reach end game gear. So many shots, I am kind surprised they didn’t run out of feet.

    #1 1 year ago
  2. Kabby

    If only they’d aim higher.

    And shoot themselves in the dick.

    #2 1 year ago
  3. sh4dow


    Now there’s something I’d pay to see from Blizzard these days.

    #3 1 year ago

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