Xbox One pushed to 2014 in eight European markets

Wednesday, 14th August 2013 19:35 GMT By Phil Owen

That’s rumors for you: Microsoft has delayed Xbox One’s launch to 2014 in eight European countries, including Russia, Denmark and Belgium.

The rumor about Xbox One being delayed was at least partially true; Microsoft has announced that eight of the 21 markets they had previously announced would see the new console in November won’t be getting it until next year. Those eight territories are Belgium, Denmark, Finland, Netherlands, Norway, Russia, Sweden and Switzerland. Microsoft says they will get the Xbox One “as soon as possible in 2014.”

Microsoft does feel for those of you who live in those markets and have already ordered a Day One Xbox One edition, and so if you’re one of those people you will get a free game to go with it when it does eventually launch. Those arrangements will be made through the retailer you ordered from.

These delays are being enacted “in order to meet demand,” as well as the need for more time to “work to localize the Xbox One dash, incorporate additional voice and languages, and build partnerships to bring apps and meaningful local content to each country.”

We received this official statement from a Microsoft rep:

“We want to ensure our customers get the best Xbox One experience the first day it is available. In order to meet initial demand and deliver the best product and experience for consumers, we are narrowing our November launch from 21 countries to 13.

“Xbox One will launch first in the US, Canada, Mexico, Brazil, Australia, New Zealand, United Kingdom, France, Germany, Spain, Italy, Ireland and Austria in November 2013. The system will launch in other markets, including Russia, Belgium, Netherlands, Switzerland, Sweden, Norway, Finland, and Denmark in 2014.

“We understand this is disappointing news to our fans in those markets. To show our appreciation for their patience, customers who have already preordered an Xbox One Day One system before today in those countries will also receive a pack-in game with their system when it launches. (Subject to availability; see your local retailer where you preordered for complete details.)”



  1. KAP


    Gobsmacked Japan isn’t within that list..

    #1 1 year ago
  2. monkeygourmet

    Harsh if you wanted one and fall into that group. :(

    Makes me even more tempted to get 2 for some ebay action…

    #2 1 year ago
  3. fearmonkey

    Are those countries that are held back big Xbox fans, or is PS brand king there?

    #3 1 year ago
  4. taternuggets

    They get a free game though…. guess that part wasn’t news.

    #4 1 year ago
  5. actuallyisnotafox

    this is gonna hurt them a good bit :/

    #5 1 year ago
  6. MCTJim

    That blows for anyone in the European Market. I think we may be hearing the same from Sony too…there are just too many pre-orders for these consoles to support demand.

    People also need to understand to say “launch worldwide” is not really descriptive as it was used by Sony or MS.

    #6 1 year ago
  7. ShakaCarnage

    UK, france, Germany and Spain. Biggest EU markets to push for a lead. Plus, frees up more consoles for those territories.

    #7 1 year ago
  8. Erthazus

    They get free game btw.

    #8 1 year ago
  9. deathm00n

    @6 Nothing to do with demand from what was linked in another topic. It is because they are still doing localisations for those countries and won’t be able to finish in time.

    #9 1 year ago
  10. MFBB

    #3 dont know about Russia but Europe is Playstation territory.

    Germany, France, UK are the biggest markets here and Playstation is winning those 3…the rest of Europe aswell (the Wii of course is beating them both, as everyhwere in the world).

    Can they import Xbone consoles from Germany, UK, France etc or is it blocked?

    There was news about the Xbone being region blocked but that was with the DRM stuff, now thats gone so is it still region blocked?

    #10 1 year ago
  11. Kreion


    I believe the region-locking was removed but I cba to go looking for a source, sorry. So you would be able to import, but since it’s the UI and interface that they’re saying isn’t ready I don’t know that you’d get the best experience.

    #11 1 year ago
  12. Joe Musashi

    @4, @8: The free game applies to delayed pre-orders. They haven’t clarified if the free game extends to purchases outside of pre-orders.


    #12 1 year ago
  13. SolidGamerSnake


    The EU is one region. There is no individual country block. A dutch person could just drive to Germany pick up a Xbone and go back home,- and it would only take him at most half a day.

    #13 1 year ago

    Shoulda made more consoles!

    I blame that Zynga guy…

    #14 1 year ago
  15. Dave Cook

    Hopefully now some people will understand why we sometimes report on rumours. Sometimes they turn out to be true.

    #15 1 year ago
  16. Erthazus

    but why only 8?

    What’s the problem?

    #16 1 year ago

    ^ Not enough chips to go around…

    #17 1 year ago
  18. Hcw87

    This pisses me off so much. I just hope that PS4 can keep up with demand, because i’m sure as hell getting one.


    ”Worse, it looks like you won’t be able to import an Xbox One if you live there because you won’t be able to activate games with an Xbox Live account registered in an unsupported region.”

    I won’t risk any importing until this is clarified.

    Problem is the localization among other issues, like making sure every app can be supported in these countries (currently Norway doesn’t even have indies on X360).

    #18 1 year ago
  19. Beta

    Another U turn then.. ;p

    At least they get a game for the wait.

    #19 1 year ago
  20. Gigabomber

    The DLC will also be region coded, so importing is not the best idea.

    #20 1 year ago
  21. wishdokta

    I don’t get why Austria and Germany are gettin some, but Switzerland won’t.
    Delay because of dashboard update my bottom.

    Sometimes Europe ain’t a fun place concerning video gaming.

    #21 1 year ago

    Seriously though, I think it’s probably just a problem with localisation.

    Siri Kinect has to know a whole load of voice commands, so getting it working smoothly in a whole bunch of countries, with a whole bunch of bizarre accents, and all of the testing and QA involved, is probably taking time.

    So they probably decided to focus more on fulfilling the demand in the countries where they’ve already got it working.

    At least that’s my guess, anyway.

    #22 1 year ago


    That’s old news. Region locking has gone.

    #23 1 year ago
  24. KineticCalvaria

    UK isn’t affected so I don’t care about everyone else.

    Only joking, that’s a shame. :(

    #24 1 year ago
  25. Hoika

    @3 I’m from the Netherlands and the Netherlands has more PS fans than Xbox fans (so does Belgium) but still Scandinavia, the Benelux (Belgium, Netherlands and Luxemburg) and Switzerland are all top 10 countries when looked at the per capita income of Europe so it’s at least a rich market they are excluding from the first batch…

    #25 1 year ago
  26. Ireland Michael

    Obviously it’s just a supply issue, so they’re simply moving stock from smaller regions to bigger regions, to keep up with demands in the more popular area.

    Fanboys need to stop getting their pants in a twist. How quickly people forget when it used to take almost a year or more for western regions to get *any* hardware, and the idea of a simultaneous release for any console was completely unheard of it. Organising all this stuff is a logistical nightmare as it is.

    It’s a non-issue for most of those countries anyway, thanks to a rather cool thing called the Internet. Just go online and buy one.

    #26 1 year ago
  27. Hcw87

    Not exactly a non-issue for me, law demands that i have to pay ~115 euro to import one.

    Yes, it’s fucked up.

    #27 1 year ago
  28. Gheritt White

    Wow – Nordics and Benelux have just been officially designated as unimportant by MS. I’m properly gobsmacked.

    #28 1 year ago
  29. bennyx

    Love to see MS showing everybody how to win a console war!!!! Probably Sony will do the same.
    Feel sorry for the guys in those countries who ain’t gonna get the X1 at launch.
    I just don’t get it…..

    #29 1 year ago
  30. Ireland Michael

    @27 Why would you have to pay €115 to import one? I buy stuff online all the time, and have never once had to pay such an insane amount of tax.

    #30 1 year ago
  31. _LarZen_

    @3 Here in Norway Playstation is what most people have and like. And this will probably just become stronger now. Especially if Sony release the PS4 this year.

    Gotta say this sucks, waited this long and now we probably have to wait a half year or so.

    #31 1 year ago
  32. Hoika

    @30 It’s different in some countries. But would you talk German with your Kinect? “XBOX AN!” “XBOX AUS!” I wouldn’t haha!

    #32 1 year ago
  33. Kreion


    I’m more inclined to believe that it is more of a localization thing with Kinect and the dashboard than pre-order problems. After all Sony just said that if you Pre-order too late you might not get one on launch. Whilst MS isn’t Sony, stuff like that works better from a PR perspective than giving an excuse like this.

    #33 1 year ago
  34. captain_obvious

    @28 Yeah, this is like watching a car wreck in slow motion. Think of all the people who had already pre-ordered an Xbox One as they will probably not settle for a “When it’s done sometime in 2014, maybe” release date. Give one reason why not better try and source a PS4 instead? Oh, a free game you say; like Feeder Frenzy for the new Xbox One. Thanks Microsoft for basically alienating your remaining fanbase in the rest of Europe, *sigh*

    #34 1 year ago
  35. Moonwalker1982

    So this will mean the X1 will get Dutch Kinect voicecommands as well? All this time i thought we had to use English voicecommands once again, just like with 360 and Kinect. Still though…MS should just release it here, we’ll be fine with English. Release that Dutch patch later on. This cant be good for MS, cause plenty of people who just don’t want to wait for next-gen consoles anymore will buy PS4.

    #35 1 year ago
  36. bennyx

    @34 maybe just maybe MS saw the pre-orders of X1′s compared with PS4′s in these countries and thought sod them Sony can have them as there ain’t many X1′s pre-ordered!!!!!

    #36 1 year ago
  37. aseddon130

    any reason to bash on Xbox One yet again, this is exhausting to read.

    #37 1 year ago
  38. NiceFellow

    Wow. Personally I think given other indications MS has been forced into handing Europe to Sony again with this news. Even launching ahead of PS3 and being cheaper the 360 only really sold better in UK.

    Current trends and info show PS4 pre-orders ahead of Xbone in Europe already and now MS are – obviously reluctantly – going to allow Sony an actual definite lead in many already pro-playstation territories? That has to cement Xbone behind PS4 in Europe overall even before launch.

    MS has been improving their statements and position of late but damn – they are so going to have to retrench around US and UK and try and build out growth outside of those territories again instead of building on 360 growth.

    I never quite believe the angle Sony caught MS off guard with their PS4 announcement but I’m really starting to believe this was the case – MS has seemed to be in catch up mode with its own launch and messaging since.

    Amazing really.

    #38 1 year ago
  39. Joe Musashi

    I’m really struggling to find much merit in the issue of localisation and this, seemingly last-minute, delay.

    It’s not like the languages used by these countries is something Microsoft won’t have encountered before.

    I’m sure Microsoft know how to handle a localisation project and what it entails. God knows they produce enough localised software.

    Likewise, Kinect and spoken word recognition. None of that needs to be last-minute. Kinect has been around long enough, as have the languages, as have Microsoft’s knowledge of commands it is intending to interpret. And, as #35 demonstrates, this sets an expectation that Kinect will operate in the native tongue of those regions.

    None of the above should be a last-minute concern. The other reasons stated by MS are a bit on the fluffy side – but that’s the nature of PR I suppose.


    #39 1 year ago
  40. Hcw87

    That’s just what it costs to import stuff in Norway. Been like this forever.

    Value Added Tax.

    #40 1 year ago
  41. bennyx

    @37 no it’s just MS shooting themselves in the foot again……….like matey @35 said they could have released it then later on released a patch for it.

    #41 1 year ago
  42. captain_obvious

    @33 I call BS on the official explanation. This isn’t a localization issue. I do not even know when Kinect last got any additional language support updates and I can be pretty sure nothing is about to change with the Xbox One. Microsoft just wants to make sure they won’t sell out in the few largest markets in Europe where they still have a fighting chance and risk people switching over to Sony. Who cares about what people in the Benelux or Nordic countries do, right? SPOILER ALERT: They’ll end up buying a PS4.

    #42 1 year ago
  43. bradk825

    @15 or about 60% true anyway ;-) I am glad I won’t be impacted by this but I feel bad for those who are. Nice to see they are getting a free game out of it if they pre-ordered already.

    Anyone who didn’t pre-order can’t have much to complain about. If you don’t reserve one you weren’t getting one in November anyway.

    #43 1 year ago
  44. bennyx

    @43 lol

    #44 1 year ago
  45. Torepaa

    #45 1 year ago
  46. captain_obvious

    @35 Take this as confirmation that X1 will support Dutch voice commands out of the box and you will be sorely disappointed. Kinect, as far as I know, only supports English, French, Italy, German, Spanish and Japanese so far and was launched in 2010. I’m not aware that anything will be different with X1. So I gather we’ll be still queuing for X1 in 2025 before we would have Dutch, Swedish, Finnish and Russian supported out of the box. Seems this is really going to be a ‘Murica Xbox through and through…

    #46 1 year ago
  47. Lengendaryboss

    I think thats more about MS approach in dealing with European development studios like Crysis developer Crytek, marketing appeal and not having too much of a US centric focus for europeans.

    Basically MS strategy for Xbox One moving forward.

    #47 1 year ago
  48. Alernet


    #48 1 year ago
  49. MrWaffles

    I see…
    “In order to meet the demand(S) of the governments on those countries”

    Europeans do appreciate privacy quite more, they’ll make Microsoft sweat a bit.

    #49 1 year ago
  50. Eregol

    @1 That’s because Japan isn’t on any MS list at the moment. They know they can’t crack it and don’t want to try yet.

    #50 1 year ago
  51. Professor Zoom

    #10 It’s not Playstation territory that much, there’s only 6 or 7 million difference between total units of 360 and PS3 sold in Europe and I’m sure Xbox is as much popular here in Denmark as the Playstation. The only place where I think it’s Playstation territory is Japan, but Xbox has a lot of western software that sells best in the west, just like how eastern software sells best in the east. Personally I don’t even need an X1, there’s a lot of games to the 360, I’m sure they will keep making them. Maybe in 5 or 6 years I’m gonna consider getting it. Those who want the X1 fast can just get it on sites like amazon, it’s not that hard.

    #51 1 year ago
  52. sebastien rivas

    One way or the other from marketing standpoint and value in gamers’ heart in those designated countries could be very gloomy in the very short run.
    I know a portion of Belgium (french speaking side) may go in France for an X1 but they better start pre-ordering now for regions of La Somme and any northerned regions, North of France won’t be able to sustain demand if they really want one.

    Wish those gamers best in luck ;)

    #52 1 year ago
  53. manamana

    No Xbone for DSB ;-)

    #53 1 year ago
  54. DSB

    I don’t know whether to laugh or cry :D

    #54 1 year ago
  55. Ireland Michael

    @54 Best to do both and get it all out of your system early.

    #55 1 year ago
  56. redwood

    :D microsoft could have saved this bad newsfor till after gamescom.. they really need a good event.. and since gamescom IS european focused, this might have a -ve effect on that event. oh well. Ps4 for me. kinda feeling sad for the xbox fans in that region though. I Hope they can import or something.

    #56 1 year ago
  57. DeyDoDoughDontDeyDough


    Throw enough coins in the air, some land heads-up. To use this as vindication for the reporting of unsubstantiated rumour (AKA lazy journalism) is asinine to say the least.

    #57 1 year ago
  58. redwood

    @57 naah i think they are okay to report on rumours. No need to bash ‘em like that over this.. it’s not like they are instigating anything.

    #58 1 year ago
  59. Dave Cook

    @57 we also went to Microsoft for comment. We got it.

    #59 1 year ago
  60. Djoenz

    Oh the dutchies are not happy I think IF ps4 releases first. TBH I bet Sony will announce a delaymant soon as well.

    #60 1 year ago
  61. viralshag

    Disappointing for those countries but they’re obviously funnelling consoles into the major territories to get a good foothold.

    #61 1 year ago
  62. DeyDoDoughDontDeyDough


    In THIS story. AFTER the announcement. That’s not what I’m talking about. I’m talking thorough investigation of source validity. Never mind. Print what you like.

    #62 1 year ago
  63. Dave Cook

    @62 “Print what you like.”

    Sure thing.

    While we’re at it, how on Earth is is possible to investigate the validity of an unnamed source cited by a rival site? It can’t be done. At all.

    If I’m missing something here, genuinely please do tell me.

    Otherwise stop having a go at me constantly. You single me out so often lately.

    #63 1 year ago
  64. Djoenz

    People were like nah aint gonna happen and are now buttfucked so they bitch towards the journalists tht made this great site to what it is today.

    Ive been using this site since 2009 and its simply the best for allround gaming news. VG247 tough competition. Wannabees cant do nothing bout it!

    ya heard me mayne! Better beliebe it!

    #64 1 year ago
  65. Eregol

    Don’t worry Dave, we still love ya.

    #65 1 year ago

    So what’s the point of me getting a day one achievement and controller when the One launches here in Belgium, when i know it’s already been for sale in the rest of the world for over two months?

    #66 1 year ago
  67. super3001


    what is point of d1 achieve anyway? buy for games not epeen.

    #67 1 year ago
  68. wildBoar

    Read somewhere it might be because they want maximum stock other places.. It makes sense I guess, they’re basically sacrificing what little footing they could’ve gotten in EU to ensure they can keep their hold over NA.

    DUDE this is fucking Risk!

    #68 1 year ago
  69. MrWaffles

    Heavy users want to bash Xbox, so Dave gives you all the Xbox One information there is, and then some.

    Win-win situation, you guys get to shit on Microsoft and they get pageviews, it’s a beautiful thing.


    #69 1 year ago
  70. sebastien rivas


    Soo????? was he right or was he not right anyway? Your point holds, sure, it does.
    But Dave was right as well no matter how you want to turn his comment and article up, down, left, right, make a star shape with it else, he was still right.

    Therefore don’t bring comment with well founded vocabular that few can understand in hope it reinforces your point.
    1) It certainly does not reinforce anything.
    2) You attack and hurt with a single metaphore. What should we call that?

    What are we suppose to say? Hourray @ 57?

    And yes before you even start, I had to google “asinine”. At least I will die a bit less tupid someday so thanks on that one but still. Point @ Dave only if he wrong, otherwise be happy for him, his source, and if anything it only elevates VG247

    Cheer ;)

    #70 1 year ago

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