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Bethesda would be happy with just one “premium” release a year

Wednesday, 7th August 2013 06:54 GMT By Brenna Hillier

Bethesda isn’t aiming to become a mass publisher, according to marketing and PR vice-president Pete Hines.

Speaking with Joystiq at QuakeCon, Hines said Bethesda doesn’t have an aggressive growth-for-growth’s-sake strategy.

“It’s not a situation where we set out to say ‘Well, we need to be acquiring studios at this level,’ or ‘We need to be a 10,”‘ he said.

“We know for sure that we don’t want to be a publisher that is publishing 20 to 30 games a year, that’s not who we are.

“We’re more about fewer premium titles and putting our full attention behind those, and if it’s one a year, or two a year, or three a year or four a year, what’s most important is backing the best bets, putting our full support behind those and making them great. And then, do it again.”

Bethesda’s current known line-up includes Wolfenstein: The New Order, The Evil Within, and The Elder Scrolls Online, all due in 2014, and more tenuously, Doom 4 and Prey 2.

Thanks, CVG.

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6 Comments

  1. hives

    That’s why I don’t get Ubi or EA who are like “MUST RELEASE TONS OF TRIPLE-A GAMES CAUSE WE HAVE TO MAKE MONEY CAUSE MAKING GAMES IS TOO EXPENSIVE”.

    Bethesda makes less games but they manage well financialy.

    #1 1 year ago
  2. backup

    Bugthesda

    copy pasted caves exploration = premium release

    Only R* and Sony = premium release

    #2 1 year ago
  3. Dark

    @1 i agree , i mean who the fuck asked for Army of Two: The Devil’s Cartel?

    #3 1 year ago
  4. Battler624

    While i agree with the first 2 guys i kind off have to disagree on some parts…
    EA and Ubisoft should continue releasing whatever they are releasing, Each company has its own divisions that makes games “excuse my words” i wouldn’t give a damn I’m only interest in specific games
    For EA i am only interested in BF series ATM and Ubisoft only the AC and Watch_Dogs
    i couldn’t care less for the other games as long as they are making some profit and putting it into the supreme projects.

    #4 1 year ago
  5. zinc

    I agree with this…

    Though the selfish gamer-brat inside me is loudly demanding more Fallout!

    :)

    #5 1 year ago
  6. infernalism

    As long as we’re talking about IPs from big publishers that interest us…
    EA :
    a) Dead Space (although if they concentrate any more on the “pay to win” model – I’m out).
    b) any solid game based on the Star Wars license, preferabbly an RPG
    c) Mass Effect (only after some reviews, that say i might like the game, I don’t trust Bioware much these days)
    d) Dragon Age (definitely after some good reviews, and definitely not a day 1 buy, and not anywhere near it either, because of DA2).

    Activision/Blizzard
    a) Starcraft
    b) Destiny (albeit for a lot of reasons, my interest is nothing more than a curiosity)
    c) Diablo (although my interest in it is at an all-time low after D3)
    d) Warcraft (the RTS, not the MMO)

    Bethesda
    a) Fallout
    b) Elder Scrolls (their storylines and quest structure are awfully boring to me, but I guess I’m still interested, not in the MMO though)
    c) Dishonored
    d) The Evil Within

    Take-Two
    a) GTA
    b) Red Dead
    c) Bully
    d) Max Payne
    e) Manhunt (liked the first one, didn’t care for the second one, but this franchise still has promise)
    f) Civilization
    g) Bioshock
    h) Pirates!
    i) LA Noire

    #6 1 year ago

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