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Xbox One: “Europe is critical” says Microsoft’s Spencer

Friday, 24 May 2013 12:43 GMT By Dave Cook

Xbox One is not a US-centric console, Microsoft Games Studio’s vice-president Phil Spencer has stressed, and has called Europe ‘critical’ to the company’s success moving forward.

Speaking with OXM, Spencer said, “We’ve got our partnership with Crytek, which is going well, which is good to see. Our investment in first-party in Europe is critical. Europe is a critical market for us next generation.

“I don’t have to give you the map – you can just go back and look at the map of Xbox 360 and how well we’ve done – we’ve been very strong in North America and we’ve been strong in Canada, we’ve been strong in the UK.

“There are markets in Europe where we need to do better, and our lead there in bringing on Phil Harrison is how do we bring on a senior executive who can look across all parts of our business with a background of creating success in Europe and give him that charter.”

Spencer stressed that things won’t get too US-centric and that if they do lean too heavily towards America, Harrison will give him a kicking, “[We'll] give him the studio resources, give him the contacts with the field sales team, the marketing team and the connections here in Redmond to kick us upside the head when we get too North American-centric. He would actually kick over my head, I think, he’s very tall.”

Yikes.

He added, “It’s great to see that leadership in Europe for us, and [European Xbox boss] Chris Lewis has done a great job for us as more sales and marking, but now we’re working with Phil, it’s creating a real tight partnership where we can look at all aspects of our business.

“And specifically, in some of the southern European markets, its very important that we up our game there relative to the competition, because it’s an area where there’s opportunity for us.

“Knock on wood, our strength in the US is something that we’ll continue to focus on, but now having Phil on that team in Europe is really going to be a catalyst, hopefully for us achieving more in Europe.”

So there you have it folks, Europe is very much a part of Microsoft’s strategy for Xbox One going on. What do you make of the above?

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22 Comments

  1. The_Red

    Of course, Europeans love NFL, fantasy AMERICAN football features and Halo TV series… wait.

    #1 2 years ago
  2. unacomn

    Well, at least this time we won’t have to wait four freegin years for Xbox Live to be available around here… I hope.
    They’re okallydokally with launching the console, but the service? Nope!

    #2 2 years ago
  3. Kabby

    Better butter up those EU lawgivers then MS. I’m sure they will have something to say about the lockdown on second hand sales as well as the always on Kinect.

    #3 2 years ago
  4. mkotechno

    And because of this we will use the 1$ = 1€ rate.

    #4 2 years ago
  5. Llewelyn_MT

    I’m sure they intend to push some 400M of the 1B units in Europe. That makes at least 3 units in my immediate family of 4. Since we have 2 gaming PCs already this might not work.

    #5 2 years ago
  6. NinjaHart

    I really don’t hope MS think europeans are dumb enough to just give them out money for this shit. When they give me a really bad offer which is going to keep making me pay for stuff I shouldn’t have to pay for. They are not going to get much of my money.

    If EU is critical for Xbox One’s success, I say they have already screwed themselfs over.

    #6 2 years ago
  7. Bomba Luigi

    With probably half of the Stuff you call next big Thing not available in Europe this is maybe a Problem.

    And I really hope EU is looking good at Kinect and the Used Games stuff. I don’t understand enough to say if this is alright, but they should.

    #7 2 years ago
  8. Lewis247

    If Europe is critical to them, then they have basically shot themselves in the foot with almost everything they have done so far.

    #8 2 years ago
  9. Kieran

    i read an article stating ps3 was more popular in Europe than x360 !!! there kinda screwed already if this is true

    #9 2 years ago
  10. Tavarish

    @8 Made me laugh also, “Europa critical to us” -MS. How it can be when you pump yours OS full of features that are basically North America exclusives and expect that EU’s lawbranch wont say a thing about BigBrother Spycam… I mean Kinect and shooting 2nd hand sales to face?

    @9 Sony and PlayStation are really well established in continental Europa, not sure about GB, and has always had better sales here than XBox.

    #10 2 years ago
  11. SplatteredHouse

    Posturing.
    Also Phil Harrison to head “MoE”. Because everyone knows that approach has worked out wonderfully for consumers with Nintendo and there’s never been an issue with games releases through Sony…
    I’m not sure who the backwards folk are: The people they were knocking before, or Microsoft itself, for repeating past organisation mistakes others made.

    #11 2 years ago
  12. laughing-gravy

    If MSoft think I’m going to subsidize their American TV service with my game purchases they can forget it. Europe a priority?. We aren’t deemed fit enough to have one of the new systems critical functions. No thanks I’ll pass.

    #12 2 years ago
  13. Beta

    Is it really Phil? Because I’ve seen little evidence of that so far.

    #13 2 years ago
  14. manamana

    Blah blah blah. The Xbox brand did nothing for europe since launch. Aint gonna change with the new one, thats for shure. I’m done with this advertising infested gold membership now. This comes from a (once) loyal xbox heavy user, just in case….

    #14 2 years ago
  15. ps3fanboy

    you gotta be kidding when saying this is a ‘company’s success moving forward’.. LOL! microsoft have been moving backward pretty much all the way after the xbone reveal… microsoft are so full of them self that its incredible.

    #15 2 years ago
  16. orakaa

    They also said that they were “committed” to Japan… Now that we think of it, they said exactly the same thing about Europe and Japan for 360… and most of the services offered in the US never arrived here (at least, not in France). So I don’t think it will be any different here.

    This is just general PR talk/bullshit, just like when they openly lie and say that an Internet connection is not always requested… but don’t openly say that it is still necessary from time to time (24 hours?) otherwise the console wouldn’t work

    #16 2 years ago
  17. Superfrog

    “Spencer stressed that things won’t get too US-centric and that if they do lean too heavily towards America, Harrison will give him a kicking.”

    —–

    Well, that Redmond press event was a good Harrison kicking opportunity then… ^^

    #17 2 years ago
  18. davidkenobi

    #14 #16 Right! It’s PR bullshit. Our relation with Microsoft is, to me, disastrous. We barely have support from them, there’s no involvement, communication’s tough… (and we hold a big xbox website)

    #18 2 years ago
  19. DarkElfa

    “We shall go on to the end. We shall sell them in France, we shall sell them over seas and oceans, we shall sell with growing confidence and growing strength in Australia, we shall flog our console, whatever the cost may be…”

    “Ummm.. sir, Australia isn’t in Europe…”

    #19 2 years ago
  20. fearmonkey

    @19 —Accceeesssss HIiiiighhhhhhhh!!!!!!!!
    (Sorry, Im a big Iron Maiden fan, )

    #20 2 years ago
  21. MangoMantang

    Please, that EU flag doesn’t represent Europe, please change it with a map of Europe instead.

    Thank you.

    #21 2 years ago
  22. dizzygear

    @19 Australia is often tossed in with Europe due to being part of the PAL zone.

    And i do have to say the 360 is a hell of lot better with its online store than the PS3 in Europe.
    SCEE still thinks its perfectly acceptable to take fucking months to put a game on PSN after its already out on the NA store.
    On the 360 on the other hand most games are out in Europe shortly after the NA.

    #22 2 years ago

Comments are now closed on this article.

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  • Infamous video nasty Axe recreated in GTA 5

    The trailer for notorious horror movie Axe has been recreated in GTA 5. The shot for shot remake is the work of gigerbrick who has previously recreated exploitation flicks like Machete and Hostel using Lego. The original Axe movie was banned in 1984 in the UK but passed with cuts in the late 1990s. Movie […]

  • Payday 2 for PS4 and Xbox One includes “a year’s worth of paid DLC” for free

    Payday 2: Crimewave Edition will include a year’s worth of paid DLC from the PC version of the game for free. The new-gen version of the game will be available June 2015, and includes almost all of the paid and free DLC released so far for Overkill’s popular first-person shooter. That DLC includes The Big […]

  • Yes, Mortal Kombat X will require Xbox Live Gold or PS Plus

    Mortal Kombat X won’t bypass Microsoft and Sony’s premium online play requirements. Reports that Mortal Kombat X wouldn’t require PS Plus or Xbox Live Gold started circling earlier this week thanks to a communications error. Answering fan questions on Twitter, producer Shaun Himmerick accidentally gave the impression that premium console subs would not be required […]

  • This is what Destiny players most want next

    Destiny patch 1.1.1 has resolved or at least addressed a number of complaints voiced by the community, but there are plenty more. des Destiny community manage David “Deej” Dague has put out a call for Guardians to share their concerns – or rather, what they think the community is most concerned about. “Set aside your […]

  • Google AI can play games now, so we’re probably all going to die

    Google has brought us one step closer to our inevitable slaughter or enslavement by machine overlords. Google has developed an AI that can learn to play video games and devise brand new strategies. Let me just rephrase that: Google has created an AI that can teach itself new skills, including how to play video games. […]

  • First footage of Renowned Explorers: International Society surfaces

    Renowned Explorers: International Society is a turn-based strategy game from the team behind Reus, and it looks great. Renowned Explorers was announced almost a full year ago, but has been pretty quiet since then. Developer Abbey games has now announced that the game has hit alpha, and will be open to select testers soon. You […]

  • Cities: Skylines developer commits to mod support

    Cities: Skylines will fully support the modding community. Hailing from famously mod-friendly publisher Paradox, Cities: Skylines is a no-brainer for mod support – especially as a lack of mod support is one of the things SimCity was so heavily criticised for when it firts launched. In the developer diary below, Paradox’s Jakob Munthe is joined […]

  • Nosgoth update adds Vanguard, many fixes

    Nosgoth, the free-to-play multiplayer brawler set in the Legacy of Kain universe, has been given a significant makeover. The major feature of the latest Nosogth game update is a new playable human character called the Vanguard. “Equipped with mighty throwing axes and a shield, the Vanguard can take more punishment than any human class that […]

  • Xbox Live Gold 12 month sub $40 on Microsoft store

    Microsoft is offering $20 off 12 month Xbox Live Gold subscriptions at the moment. An Xbox Live Gold 12 month subscription will normally set you back $60, but a Microsoft Store promotion has it on offer for $40. The offer is restricted to the US store. Although you can opt to grab your sub as […]

  • Tomb Raider movie script to be penned by TMNT writer

    Tomb Raider will be Evan Daugherty’s second reboot of an established universe. The Tomb Raider movie reboot has signed on a writer and a distributor. Deadline reports Teenage Mutant Ninja Turtles, Divergent, Snow White And The Huntsman and G.I. Joe 3 writer Daugherty will write the film. Additionally, Warner Bros. has signed on to distribute, […]

  • Shelter 2 pre-orders open, launch trailer debuts early

    Shelter 2 is a game in which you are a mother lynx and must protect a den of kittens. Yes, it’s delightful. Shelter 2 is coming to Mac and PC on March 9. Pre-orders are now available on Steam at 10% off or on GOG.com with a free skin and soundtrack, or 20% off if […]

  • That Batman: Arkham Knight trailer is full of codes

    Batman: Arkham Knight’s trailer is like a Transformer – there’s more than meets the eye. The new Batman: Arkham Knight trailer contains a number of codes. Eagle-eyed users have spotted four so far, and work on cracking their meaning is progressing. According to an /r/games thread rounding up results so far, the codes pertain to […]

  • Assassin’s Creed haystacks won’t save you from a fall

    Assassin’s Creed fans, don’t try this at home. Assassin’s Creed characters can survive falls of almost any distance as long as they aim for the haystacks scattered handily throughout the environment. As you probably deduced from your familiarity with common sense, this isn’t a real thing: falling from heights kills you, the same way a […]

  • Why are people buying PS4 and not Xbox One?

    PS4 is outselling Xbox One – but why? A new report may have the answer. Last month, the PS4 outsold the Xbox One in the US again, returning it to the top of the charts after just two months away. Why? What has caused this reversal in fortunes in Microsoft’s home territory? According to a […]

  • Toejam and Earl are back with a new Kickstarter

    The early 90′s are alive and well in a new bid to bring back Toejam and Earl. Toejam and Earl released for Mega Drive (Genesis, Americans) in 1991, and the eponymous characters went on to count among Sega’s best-known characters. They appeared in a platformer, a light gun shooter and finally a 2002 Xbox game […]

  • New Wander trailer shows off Azertash form

    Wander is a collaborative, non-combat MMO in which you can take on a number of unique forms. Wander players begin as an ambulant tree called an Oren and can progress through several different bodies as they explore the environment, learning its secrets. One of these, which we’d not seen before this trailer, is the amphibious […]

  • SOMA approaching beta phase on PC and PS4

    SOMA, the new horror game from the Amnesia: The Dark Descent crew, is getting close to playable. Frictional Games has apologised for its recent silence over the project, but said it’s focused on reaching beta. Sorry all for the silence! We're closing in on Beta and everyone's working hard to get there. Once that's done, […]

  • Square Enix does not condone Final Fantasy: Mystic Quest HD Remaster

    Square Enix has said it’s not involved with a fan remake of Final Fantasy spin-off Mystic Quest. 1992 SNES game Final Fantasy: Mystic Quest is being remade by Dark Design as Mystic Quest HD Remaster. The developer is even taking pre-orders for the project. Unfortunately, it looks like it is in no position to be […]

  • New Hunger teaser released by LittleBigPlanet Vita co-developers

    LittleBigPlanet Vita co-developers Tarsier Studios have released a teaser trailer for Hunger, which was announced in May 2014 at the Nordic Game Conference. The game has been rumored to be the firm’s unannounced Sony project since 2010. Platforms are still to be announced, but the studio became a first-party SCE developer a few years back, […]

  • Here’s two Mario Party 10 overview videos, one featuring amiibo

    Overview videos for Mario Party 10 and the amiibo which work with the title have been released by Nintendo Japan. Obviously each one is in Japanese, but you get the gist all the same. Mario Party 10 releases on Wii U March 20 in North America and Europe. Thanks, AGB.

  • Clan Raids announced for Call of Duty: Advanced Warfare Companion App

    Activision has announced a new Clan Raids mode will be made available through the Call of Duty: Advanced Warfare Companion App. According to the CoD community blog, raids are time-based challenges where success earns you a spot on the Clan Raids leaderboards and new Clan Raid-exclusive in-game gear like the Equilibrium set. Clan members will […]

  • Play Battlefield Hardline starting March 12 through EA Access

    Xbox One users with an EA Access subscription will be able to play 10 hours worth of Battlefield Hardline starting March 12. EA Access members will are being granted access to the game five days before the street date, with full multiplayer and all saves transferring over into the main game. It was announced yesterday […]

  • This video summarizes the contents of Destiny patch 1.1.1

    With Destiny patch 1.1.1 now available, here’s a video summary of what to expect. In the video above, Arekkz Gaming gives you a rundown of the important bits in the update. Subscribe to Arekkz Gaming for more Destiny tips and trick through the link.

  • Destiny 1.1.1 patch notes out, update is live

    Destiny’s 1.1.1 patch arrives today, so if you have been kicked from activities, it means you will need to download the patch now that it’s live. We will be pushing the 1.1.1 patch for Destiny shortly. Players will be kicked from activities and required to download the patch. — Bungie Help (@BungieHelp) February 25, 2015 […]

  • Payday 2 packs based on Hotline Miami 2: Wrong Number coming

    Starbreeze has announced another collaboration with Dennaton Games which will see masks based on Hotline Miami 2: Wrong Number appear in Payday 2. The collaboration consists of two free updates when you acquire Hotline Miami 2 or its deluxe version on Steam from February 25. The two updates, called Hotline Miami Mask Pack and Jacket […]

  • Velocity 2X making its way onto Linux, Mac, PC and Xbox One

    Velocity 2X will be released on Linux, Mac, PC and Xbox One Futurlab has announced. The developer is in charge of the port, which will be published by Sierra. According to Futurlab, the deal with Sierra came about when self-publishing proved to be difficult due to spending “more time doing PR and marketing on Velocity […]

  • Hotline Miami 2: Wrong Number finally has a release date

    A release date for Hotline Miami 2: Wrong Number has been announced, finally. The game will arrive on Linux, Mac, PC, PlayStation 3, PS4 and Vita March 10. It is now available for pre-order on GOG, Humble and Steam for 10% off for $13.49/£10.99. There’s also a Digital Special Edition available which includes tracks from […]