Ubisoft doesn’t want another long console life cycle, says Guillemot

Friday, 22nd February 2013 18:23 GMT By Stephany Nunneley

Ubisoft CEO Yves Guillemot feels the current console life cycle has been long enough, and hopes the same isn’t repeated with PS4 and the next Xbox console.

Speaking with MCV, Guillemot said the firm doesn’t “want to wait seven years for the next,” console.

“The consoles have taken a long time, we’ve been saying it for a long time. Once those consoles come, we can let creative people more risk, and they feel they can take more risk because new consoles can be more open,” he said.

“They have so many features that they can play with. It’s easier to be a creative person with new consoles, because after four years of people using all the capacity, it’s harder to be innovative. With PS4, we will see new ideas and new ways to approach gamers. And that will excite consumers and excite creators.”

Guillemot expects Ubisoft developers to create titles at a much quicker rate with PS4 because the device is similar architecturally to PCs.

“I think we will see good things from the start, sure, in two years engineers will figure out how to do a lot more. But these machines are easier to build on than before, so we should be able to reach their potential quicker.”



  1. theevilaires

    Of course they don’t and I don’t expect this console cycle to last more than 6 years before they show us PS5

    #1 2 years ago
  2. nklh4x0r

    Pc ftw

    #2 2 years ago
  3. deathm00n

    “Guillemot expects Ubisoft developers to create titles at a much quicker rate with PS4 because the device is similar architecturally to PCs.” Hope this doesn’t mean: “Guillemot expects to launch at least 2 Assassin’s Creed games per year”

    #3 2 years ago
  4. SameeR_Fisher


    I don’t want to buy a new console every 3 or 5 years.

    Also should I tell you how inferior GRFS was on the PS3 ?!, cause you couldn’t really develop well on it, or even how messed up your network was “connection to servers lost”, fix your stuff before talking.

    Let me remind you how you messed up the PC crowd as well, how you casualize every single Tom Clancy title you got.

    Your opinion holds no merits, so just Shut Up.

    The best games comes in the last console cycle, like Dishonored, The Last of Us, Batman Arkham City, Skyriem, BioShock Infinite, Tomb Raider, and alot more, if you are creative, then you can do great things, you can push stuff, you can make great games, don’t blame it on the consoles when you still didn’t full use them.

    #4 2 years ago
  5. Bomba Luigi

    Ubisoft don’t want another Long Life Cycle.

    - MS and Sony don’t care what Ubisoft wants.

    #5 2 years ago
  6. Beta

    No, pipe down Guillemot. I don’t want short console cycles.

    #6 2 years ago
  7. Bringit

    Trust me, Microsoft and Sony DO care what Ubisoft wants. They’re fast becoming a bigger games company than both of them. They’ve overtaken Activision now and sit just behind EA in third-party terms.

    #7 2 years ago
  8. GwynbleiddiuM

    This guy is idiot, has it occurred to him that maybe, just maybe consumers don’t want to force themselves into spending $500 bucks every 3 to 5 years over a new machine?

    #8 2 years ago
  9. fearmonkey

    Personally I want a new console every 5 years, this generation went way to long…

    I agree that 3 years is too short but 5 to 6 years is just right, anything past 6 years is too long.

    But in 6 years, will cloud gaming actually make consoles the way they are now obsolete as many are predicting. I think not but its what we hear all the time.

    To those that disagree, no one is making you buy a new console after the next gen hits, you can always wait 2 more years, you don’t have to get it.

    #9 2 years ago
  10. _LarZen_

    The ideal thing would be a shorter life cycle for the consoles. We would get better looking games faster.

    But the average console gamer do not want to have to buy a new machine so often. Maybe they would if all games was guarantied to be 100% backward compatible

    But if gamers care so much about improved graphics why not just take the jump to a pc?

    #10 2 years ago
  11. MadFingerz

    “because after four years of people using all the capacity”

    Except you never did, huh.

    #11 2 years ago
  12. Cobra951

    Every generation tends to be longer than the previous one because of diminishing returns. The tech is already good enough to allow the realization of just about anything that can be displayed on a screen. Noticeably better fidelity takes much longer to achieve now than it did 20 years ago.

    #12 2 years ago
  13. NightCrawler1970

    @5 AMEN BRO… if they’re lazy to make a game than shut down UBISOFT…plain N Simple

    #13 2 years ago
  14. wishdokta

    After pushing Rayman back that sounds like a dumb statement. It’s the publisher’s who gotta inject life into a generation.

    #14 2 years ago
  15. OlderGamer

    This could be the last gen of consoles anyway.

    But I most certianly do not want a long console life cycle either. 4-5 years in I was dreaming about moving on. And I did. I went to PC gaming. Long console lifecycles don’t benifit the industry as a whole, a lot of people(talent and gamers alike) loose interest and enthusiasm.

    #15 2 years ago
  16. NeoSquall

    Why do Ubisoft execs keep allowing Guillemot to speak?

    Everytime he opens his mouth bears ruin to the company…

    #16 2 years ago
  17. salarta

    Guillemot is speaking as a developer, wanting to see the console makers up the specs and add new features that their teams can work with, not as a consumer that really doesn’t mind consoles keeping the same specs for longer.

    That said, I feel like the PS3 has been around more than long enough, and I got my PS3 in 2008. I’m really ready for a new console.

    #17 2 years ago
  18. kaffikjelen

    I’m fine with getting the most out of a piece of hardware, so the next console generation isn’t just an incremental step. That makes a console reveal all the more special.

    #18 2 years ago
  19. manamana

    I also think that around five years is enough. The generation could live on and be supported for a longer time, like sony did with the PS2 while the new generation is out. One could almost feel, how PS360 lost core gamers to the PC.

    #19 2 years ago
  20. sh4dow

    “One could almost feel, how PS360 lost core gamers to the PC.”

    *thumbs up*

    Ironically… while outdated tech is a big reason why I initially switched to PC, I have been playing exclusively indie games for the past months (actually… there was one exception – Sleeping Dogs). I either want to have great gameplay or be wowed. Or even better – both. Which almost never happens. And I haven’t REALLY been wowed in quite a while. The Witcher 2 was impressive but that’s about it. After that, it’s already games like Mass Effect 1 and Crysis 1. Which was quite a while ago.

    Right now, people are talking about how “beautiful” Crysis 3 is and I can’t help but wonder whether that’s just desperate justification for their $500 graphic cards. I recently sold mine for a decent price and could get a new, better one for a small amount but… not for this game. Something much more impressive would have to come along.

    #20 2 years ago
  21. Diingo

    As next gen takes off the standard of graphics will once again rise to a new height, this will speed up the process of PC development as a significant boost in GPU & CPU performances to surpass the console leap. PC gamers should be excited for the next consoles because in the end they win.

    I predict 2015 will be the year when we’ll see a game that’s so advanced that it’ll be on the same caliber as Crysis when it launched in 2007.

    #21 2 years ago
  22. BraveArse

    Odd from a company that has arguably made their best games in years on consoles which have gone on too long.

    #22 2 years ago
  23. RandomTiger

    He may be disappointed, Sony didnt put all that RAM the PS4 and buy gaikai for a laugh.

    #23 2 years ago
  24. EZXPSnazzyPanic

    All I can say is I’m excitedfor whats coming.

    #24 2 years ago

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