G4 rebranded as Esquire Channel, launches during first half of 2013

By Stephany Nunneley, Saturday, 8 December 2012 20:04 GMT

G4 will be turned into the Esquire Channel during the first half of 2013, according to the Hollywood Reporter. Owners NBCUniversal and Hearst will use the channel to court the untapped “metrosexual” demographic with shows devoted to “cooking, travel and fashion,” and some gaming-centric offerings as well. G4 staples Attack of the Show and X-Play have been cancelled, and will no longer air past the end of 2012.

Sometimes we include links to online retail stores. If you click on one and make a purchase we may receive a small commission. For more information, go here.

Comments

Headlines

Esquire Channel

G4