Gamefly: 75% of digital retailers don’t justify publisher costs

By Brenna Hillier, Wednesday, 25 April 2012 23:40 GMT

Most digital retailers aren’t worth a publisher’s time, Gamefly co-founder Sean Spector has claimed.

Speaking to MCV, Spector said he didn’t expect to see any more digital retailer launches, because publishers aren’t keen on working with them.

“I don’t see there being more and more digital download retailers because for publishers, it is a lot of work for them,” he explained.

“There’s Steam, there’s Gamefly, there’s Origin, there’s Amazon – those are the bigger brands – and then there’s the smaller brands like Green Man Gaming and GOG.

“The publishers don’t want 50 digital partners. That’s too much to manage. The reality is, the bottom 75 per cent won’t bring in enough revenue to justify the effort. It’s a lot of work.”

Gamefly is best known for its rental service, but it also manages Direct2Drive, having purchased the digital retailer last year and used its technology to built up Gamefly PC, now in open beta.

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