Bloomberg: Activision shares drop on loss of WoW subs

Thursday, 10 November 2011 14:55 GMT By Stephany Nunneley

Activision Blizzard shares fell at the close of the bell yesterday 6.5% to $13.02, the biggest drop since February 10, according to Bloomberg, which attributed the drop to the loss of 800,000 World of Warcraft players. Subscriptions to the game now stand at 10.3 million for the start of the firms Q3 financial period. At the start of Q2, the MMO boasted 11.1 million subs.

As of this post, stock prices for the firm are up 15ยข to $13.17 or 1.15%, proving just much the market can fluctuate. Thanks, Develop.