Activision devs have discussions “all the time” concerning Call of Duty’s annualization

Friday, 16th September 2011 15:39 GMT By Stephany Nunneley

Sledgehammer CEO Glen Schofield has said there are discussions “all the time” over Call of Duty’s annualization, and the development teams have conversations about the possibility of the series losing momentum.

Speaking with GamerZines, Schofield said in order to keep the momentum going though, the team’s focus is “all about innovation.”

“We’re fans, so we know where we want to take it, we know what would make us happy, and we are listening to other fans out there,” he said of the series.

“But you know what, it’s not [losing momentum] right now, it’s growing. You can see it out there. It’s so big, people love it and I get so many tweets from the community. It’s the biggest thing in entertainment. You stay paranoid because things can happen, but staying paranoid actually makes your game better.”

Each November for the past five years, a new Call of Duty game has been released, and with each new installment, sales figures outdo the previous release.

Call of Duty: Modern Warfare 3 launches on November 8 for PC, PS3, and Xbox 360 as a joint venture between Sledgehammer and Infinity Ward. Treyarch is handling the Wii version.



  1. Fin

    As long as the games are fun, I don’t mind!

    #1 3 years ago
  2. Freek

    Oh, the hubris. It’s going to be rough when this thing starts to crumble.

    #2 3 years ago
  3. DSB

    I really don’t get why they even bother to use innovation as a PR buzzword. Why play that game? Leave that to EA. Call of Duty doesn’t sell because it innovates on anything, it sells because it’s good, solid fun.

    For me it remains to be seen whether MW3 will be a step forward or a step back. Dulling it down is not innovation to me.

    #3 3 years ago
  4. Xuchilbara

    @3 – Not trying to be an ass, but how does one “dull down” Call of Duty?

    #4 3 years ago
  5. RandomTiger

    @4 Guessing it means make it more realistic and less silly?

    #5 3 years ago
  6. viralshag

    Acti employee 1: So what do you think about us annualizing the franchise?

    Acti employee 2: I think it pays our wages.

    Acti employee 1: Fair enough, at least we talked about it.

    Acti employee 2: Yeah I feel better already. Let’s play some Bad Company 2.

    Acti employee 1: Yay!

    #6 3 years ago
  7. TD_Monstrous69

    @6 LOL!!! Personally, I think Call of Duty shouldn’t be released annually. But instead, should get a steady support of dlc over a 2 year period for the game they had released, and spend a little more time on the next game, to make it even better. Because if there’s one thing I believe that was done right this time around with Black Ops, it was dlc.

    #7 3 years ago
  8. DSB

    @4 All you really have to do is listen to whiners, crying about how hard it is to avoid killstreaks, how unfair it is that people get to make their own classes, how tough it is to keep up with the pace, and how gruelling it is that people actually hit where they aim.

    Essentially you just have to make it more like Bad Company 2.

    @5 Well, obviously. A game in which an ultra-nationalist Russia actually achieves the capability to invade anywhere that isn’t a landlocked banana republic, let alone the worlds greatest economy, across continents, with the worlds most advanced military, casually dropping nukes without the world disappearing in a big white flash, is not exactly a game that should ever attempt to play at realism.

    It’s a bit like detailing the ignition system on your Autobot.

    #8 3 years ago
  9. GrimRita

    @6 haha spot on

    #9 3 years ago
  10. Erthazus

    “all about innovation.”
    and destruction and a lot of stuff Acti promissed us about Call O’ Booty. Alright. Alright. It’s Activision and CoD staff, what can you expect.

    #10 3 years ago
  11. nofear360

    “all about innovation” how ironic. But like Erthazus said, they’re Acti employees, of course they will say this, what else?

    I think they stopped properly innovating with Black Ops (MW 2 made the multiplayer even better, World at War wasn’t set in modern times which was a nice contrast, though an old trick since WW2 has been done to death, plus it added Zombie mode). And now MW3 looks even worse as far as innovating the series goes. This won’t last like this for much longer – business 101 alone will take care of this, you’ll see. I hope they see the error of their ways sooner rather than later, as it would be sad to see CoD go down the drain (Tony Hawk says hi).

    #11 3 years ago
  12. ShiroGamer

    oh, dont worry
    the day will come
    it will come

    #12 3 years ago

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