Kevin Butler returns to PlayStation in new ad campaign

Tuesday, 30th August 2011 14:23 GMT By Johnny Cullen

Did you think it was the end? This is Kevin Butler we’re talking about here.

SCEA’s launched a brand new marketing camapaign for PlayStation 3 following the $249 price-cut given to the machine at gamescom two weeks ago, seeing the return of Kevin Butler after taking up the presidency of his uncle’s flooring company..

According to VP of product marketing Scott Steinberg on the US PS Blog, Long Live Play is “designed to celebrate gamers from all walks of life and recognize you for making us who we are today.”

You want to see the video, don’t you? Here it is. He still has his little man-crush on Tretton, for the record.



  1. Ireland Michael

    That was pretty damn epic.

    #1 3 years ago
  2. Maximum Payne

    That was indeed epic.His commercials are best in gaming.

    #2 3 years ago
  3. DSB

    Now just consider the fact that the guy who came up with that, is currently CEO of Activision :P

    I don’t get why they haven’t had him rebrand the whole company.

    #3 3 years ago
  4. Razor

    Please let Kevin Butler die.

    #4 3 years ago
  5. NeoSquall

    Wow, just wow.

    #5 3 years ago
  6. Nozz

    The crossbow was the icing on the cake!

    #6 3 years ago
  7. Peetry

    I love these adds, I hope they don’t overmilk it, that way thye can have him going for years

    #7 3 years ago
  8. daytripper

    he’s alright i suppose, think some of you get a kick out of his fanboy digs

    #8 3 years ago
  9. AbolfazlA


    Whats the model of that TV ?

    #9 3 years ago
  10. RandomTiger

    What does it mean?

    #10 3 years ago
  11. GwynbleiddiuM

    I so want me a Kevin Butler action figure.

    #11 3 years ago
  12. Dr.Ghettoblaster

    Brilliant. Absolutely brilliant.

    #12 3 years ago
  13. majicship

    I don’t have a PS3 but want one now!

    #13 3 years ago
  14. bluffbluff03

    @4: Yeees, please!!!!

    #14 3 years ago
  15. tenthousandgothsonacid

    His tweets when he was at the flooring company were awesome.

    Carpet Diem !

    #15 3 years ago
  16. Gama_888

    Okkk that was kwl, But whats Long Live Play?

    #16 3 years ago
  17. NeoSquall

    @11 Me too.

    It would be awesome if the KB action figure came out with his desk with a customizable “VP of ___” tag and the Jack Tretton picture.
    Talking about costumes, I’d like the viking one from the PS Move ads, you know, the one with the valkyria. Oh, and the chicken drum.

    #17 3 years ago
  18. xino



    he dissed wii.
    i love it when he disses other rivals in a smart way but not directly dissing them

    #18 3 years ago
  19. Clupula

    I love Kevin Butler commercials.

    #19 3 years ago
  20. NightCrawler1970

    @16, basicly it means GAME TILL YA DROP…..

    #20 3 years ago
  21. ultramega

    Fuck yeah.

    #21 3 years ago
  22. AHA-Lambda

    fucking amazing stuff ;)

    #22 3 years ago
  23. GameModo

    This guy is hilarious by far one of the greatest gaming marketing things ever. Well done Sony

    #23 3 years ago

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