Tue, Aug 30, 2011 | 14:25 BST
Kevin Butler returns to PlayStation in new ad campaign
Did you think it was the end? This is Kevin Butler we’re talking about here.
SCEA’s launched a brand new marketing camapaign for PlayStation 3 following the $249 price-cut given to the machine at gamescom two weeks ago, seeing the return of Kevin Butler after taking up the presidency of his uncle’s flooring company..
According to VP of product marketing Scott Steinberg on the US PS Blog, Long Live Play is “designed to celebrate gamers from all walks of life and recognize you for making us who we are today.”
You want to see the video, don’t you? Here it is. He still has his little man-crush on Tretton, for the record.
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Posted in: America, PS3, Sony
Tags: kevin butler, Long Live Play, Scott Steinberg
23 comments
#1
Ireland Michael
30/08/11, 2:31 pm
That was pretty damn epic.
#2
Maximum Payne
30/08/11, 2:38 pm
That was indeed epic.His commercials are best in gaming.
#3
DSB
30/08/11, 2:46 pm
Now just consider the fact that the guy who came up with that, is currently CEO of Activision
I don’t get why they haven’t had him rebrand the whole company.
#4
Razor
30/08/11, 2:50 pm
Please let Kevin Butler die.
#5
NeoSquall
30/08/11, 2:53 pm
Wow, just wow.
#6
Nozz
30/08/11, 2:57 pm
The crossbow was the icing on the cake!
#7
Peetry
30/08/11, 3:07 pm
I love these adds, I hope they don’t overmilk it, that way thye can have him going for years
#8
daytripper
30/08/11, 3:09 pm
he’s alright i suppose, think some of you get a kick out of his fanboy digs
#9
AbolfazlA
30/08/11, 3:34 pm
Awesome
Whats the model of that TV ?
#10
RandomTiger
30/08/11, 3:51 pm
What does it mean?
#11
GwynbleiddiuM
30/08/11, 4:33 pm
I so want me a Kevin Butler action figure.
#12
Dr.Ghettoblaster
30/08/11, 4:38 pm
Brilliant. Absolutely brilliant.
#13
majicship
30/08/11, 4:41 pm
I don’t have a PS3 but want one now!
#14
bluffbluff03
30/08/11, 5:28 pm
@4: Yeees, please!!!!
#15
tenthousandgothsonacid
30/08/11, 6:02 pm
His tweets when he was at the flooring company were awesome.
Carpet Diem !
#16
Gama_888
30/08/11, 6:19 pm
Okkk that was kwl, But whats Long Live Play?
#17
NeoSquall
30/08/11, 6:32 pm
@11 Me too.
It would be awesome if the KB action figure came out with his desk with a customizable “VP of ___” tag and the Jack Tretton picture.
Talking about costumes, I’d like the viking one from the PS Move ads, you know, the one with the valkyria. Oh, and the chicken drum.
#18
xino
30/08/11, 11:02 pm
hhaaah
nice
he dissed wii.
i love it when he disses other rivals in a smart way but not directly dissing them
#19
Clupula
31/08/11, 12:02 am
I love Kevin Butler commercials.
#20
NightCrawler1970
31/08/11, 1:58 am
@16, basicly it means GAME TILL YA DROP…..
#21
ultramega
31/08/11, 4:40 am
Fuck yeah.
#22
AHA-Lambda
31/08/11, 3:49 pm
fucking amazing stuff
#23
GameModo
02/10/11, 7:31 pm
This guy is hilarious by far one of the greatest gaming marketing things ever. Well done Sony http://www.game-modo.com/2011/10/kevin-butler-man-legend.html