EA to bring more exclusives to Origin, not ready to dump D2D and Impulse

Wednesday, 15th June 2011 18:22 GMT By Stephany Nunneley

EA has confirmed more of its games will be digitally exclusive to its Origin service, and it plans to add unique content to its games so that the titles stand-out more than they would on a competitor’s services.

At the same time, EA is not ready to stop releasing games on services such as Direct2Drive and Impulse, because it still needs its games to reach a wide audience.

“We are going to continue to be great partners for our retail channel partners as they evolve their business models to account for digital,” said EA games label president Frank Gibeau. “But at the same time you talk about platform exclusives like Halo or Uncharted, EA’s going to have some of our own platform exclusives.

“In the case of Star Wars we’re trying to build an audience for Origin. And it’s also an opportunity for us to better manage the downloads and how we bring people over from the beta and that sort of thing. For a lot of reasons it made sense for an MMO, which is a highly complex deployment.

“I think long-term you’ll see we believe in reach so we will have other digital retailers for out products because we want to reach as many audiences as possible. But at the same time if we can use exclusive content or other ideas to help grow our audience then we’re going to do that because we’re growing a platform.”

PC versions of EA titles like Alice: Madness Returns are “only on Origin” according to the official website.

But EA wants to get across the message that Origin is more than a retail site, and will evolve with community features borne from the company’s history in games creation.

Gibeau went on to tell tha twith Origin, EA wants to become “the worldwide leader in digital publishing,” and that the platform will include traits “much like you see with Steam or PSN or Xbox Live.”



  1. Medevila

    “Will evolve to have COMMUNITY FEATURES!”

    Seems like they’re a step behind. Shouldn’t they have had this kind of thing back on launch, like most other download services?

    EDIT: And I’m sure they’d just LOVE to restrict all titles on the PC to their service. Wonder how much say the developers have in that?

    #1 4 years ago
  2. DarkElfa

    Oh God, I bet this means that Star Wars the Old Republic isn’t going to be on Steam either, is it?

    Fucking EA, goddamit.

    #2 4 years ago
  3. LOLshock94

    @1 ermmmm steam didnt have it so..yerr…

    #3 4 years ago
  4. Freek

    You’re not a platform EA, you make PC games, you have a store. Compition is good but this isn’t compition. This is moving towards a future where each publisher has their own store so you can only get the game in one place for a nicely inflated fixed price.
    No. Thanks.

    #4 4 years ago
  5. darksied

    @4 This will be true regardless of EA. Activision does this, Ubisoft does this, Valve obviously; it’s only a matter of time before Bethesda and the rest are also in on it.

    And yes, EA is also a platform; they do NOT make games. They are the publishers, so they want to innovate.

    Also, if you read the other article with quotes from EA, it’s not EA’s fault the stuff is off of Steam. They said that steam changed it’s policies and had to kick off Crysis 2. This means that most EA games from now on probably won’t be there, even though older games like Dragon Age 1 and 2 will be. But they will be on other download services, like impulse, amazon, d2d, etc.

    #5 4 years ago
  6. Hakkiz

    I don’t mind as long as the standard version is available everywhere. That gives us a choice. They should do it like they did with Alice: give free content (the original game) for those who buy it from Origin. That’s an exclusive Digital Deluxe version. But if the whole game is exclusive to certain store/service, then it starts to get fishy.

    Apparently Steam isn’t playing nice either… I wonder how the Steam customers who have bought Crysis 2 from there react when there’s no more support for them.

    This is getting silly, really. Look at Direct2Drive. Big splashes with “Not Available on Steam”.

    #6 4 years ago

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