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Time hopes to appeal to Modern Warfare 3′s demographic with faux magazine cover

Tuesday, 14th June 2011 19:23 GMT By Stephany Nunneley

Time has said that the faux cover for the magazine featuring Modern Warfare 3 is “is a great way to connect with millions of people” who normally may not read the magazine.

Speaking with the New York Times, the magazine’s publisher, Kim Kelleher, said that after careful consideration, Activision was given permission to use the magazine’s cover style; however, it’s clearly a marketing move designed to nab the attention of Modern Warfare 3′s demographic, especially with print’s popularity slowly eroding in Internet age.

“This is where the boys are,” said Kelleher, Time’s publisher. “This is a great way to connect with millions of people we might not have otherwise connected with.

“I like the concept of Time being a related brand of something that’s happening in 2030. That makes me happy.”

“I see this as a similar idea in a different medium — a medium that is one of the biggest entertainment franchises of all time,” said Time’s managing editor, Richard Stengel.

Activision created the cover, with art direction help from Time, and it will be available as a pre-order bonus at GameStop.

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9 Comments

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  1. ManuOtaku

    I think looking at the cover they are promoting Brink instead o_O

    #1 3 years ago
  2. Fin

    Everyone knows the Economist is what the cool kids read anyway.

    #2 3 years ago
  3. EscoBlades

    @2: Agreed!

    #3 3 years ago
  4. manamana

    Cash rules everything around me, C.R.E.A.M.! Get the money, dollardollar bill, ya!

    #4 3 years ago
  5. YouAreMortons

    this whole MW3/BF3 thing is starting to get real annoying along with all the CoD FAN-GIRLS (DSB & GIGAHURTZ)and Battlefield FAN-GIRLS. Just stfu already and stop trying so hard with your CRACKERJACK KNOWITALL BANTER. You both sound utterly stupid in your post stop trying to sound intelligent its not working or fooling anyone but yourselves.

    #5 3 years ago
  6. M. K.

    k

    #6 3 years ago
  7. DSB

    Feel better now? :P

    #7 3 years ago
  8. fouzi fayaz

    GUD no its great

    #8 3 years ago
  9. G1GAHURTZ

    I’m famous!

    #9 3 years ago