If you click on a link and make a purchase we may receive a small commission. Read our editorial policy.

EA: 40% of all game sales now digital

EA has claimed that as much as 40 percent of all game sales are now taking place digitally, and that stats services such as NPD are becoming irrelevant.

As reported by Industry Gamers, NPD will release US retail sales data this Thursday, but in a world where digital is becoming more prevalent, NPD's numbers aren't telling anything like the full story, argues EA, according to notes from a management meeting with Sterne Agee analyst Arvind Bhatia.

EA has been talking about the growth of its digital business for some time now, and according to Bhatia, the publisher is bullish on its continued growth with Playfish leveraging core EA brands.

"Overall, we think the digital growth aspect of the EA story is likely to get even stronger and to impress investors in the coming years," said Bhatia.

EA CEO John Riccitiello said earlier this year that digital sales will overtake retail sales in 2011.

Sign in and unlock a world of features

Get access to commenting, homepage personalisation, newsletters, and more!

Related topics
About the Author
Patrick Garratt avatar

Patrick Garratt

Founder & Publisher (Former)

Patrick Garratt is a games media legend - and not just by reputation. He was named as such in the UK's 'Games Media Awards', the equivalent of a lifetime achievement award. After garnering experience on countless gaming magazines, he joined Eurogamer and later split from that brand to create VG247, putting the site on the map with fast, 24-hour a day coverage, and assembling the site's earliest editorial teams. He retired from VG247, and the games industry, in 2017.

Comments