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PlayStation 3 to launch in China as Sony opens local facilities

Friday, 14th January 2011 06:00 GMT By Brenna Hillier

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Sony Computer Entertainment is reportedly expanding into China, opening facilities in the city of Guangzhou and tentatively planning a local launch of the PlayStation 3, previously unavailable to mainland Chinese residents except by import.

The China Daily reports that Sony has filed a letter of intent to open training and R&D centres in the province of Guangdong.

The new centres will focus on localisation of existing games and development of new ones, both for the Chinese markets and international release.

SCE Asia is set to support the new Chinese facilities by supplying equipment and experts, as well as co-operating with Chinese localisation of its catalogue, and the Chinese initiative is expected to generate an annual total of over 100 billion yuan (USD $15 billion) within five years.

Sony representatives couldn’t give any indication of when the PlayStation 3 would launch in China, but did comment that SCE would be taking strict measures against piracy.

Sony has recently pushed its Computer Entertainment division’s operations into India and South America, and apparently intends to branch out with future training centres in Hong Kong, Taiwan and Singapore.

Thanks, Joystiq.

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4 Comments

  1. ybfelix

    They had launched PS2 here way back then actually, though it didn’t make any impact.

    #1 4 years ago
  2. anuekr

    I think it might encounter some problems, considering the fact that it’s prohibited to sell consoles in China outside of Hong-Kong…

    #2 4 years ago
  3. Blerk

    Launching into China just a week or so after your console’s security has been completely shattered? What could possibly go wrong? :-D

    #3 4 years ago
  4. NiceFellow

    Could go horribly wrong due to piracy and local cheap rips offs, could give Sony the edge over 360 worldwide (assuming 360 remains locked out of the region).

    Should be entertaining either way.

    #4 4 years ago

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