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UK games market in 2010 raked in £2.8 billion

Tuesday, 4th January 2011 13:32 GMT By Johnny Cullen

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MCV‘s reporting that in 2010, the UK games market made £2.875 billion, down from the £3.3 billion of last year.

The figures are from UKIE.

Console software sales hit £1.45 billion, with growth for both 360 and PS3. Sales revenue on PS3 software was smaller then 360, with PS3′s £414 million being overshadowed by 360′s £538 million, however.

As far as software unit sales went, 360 was the winner with 18.2 million to PS3′s 13.8 million.

For hardware, PS3′s revenue was £229 million, with 360 taking £232 million. Combined, the two consoles sold 2.3 million units.

Nintendo figures weren’t given.

Peripherals were worth £545 million last year, with 25.8 million sold.

A combined 63 million console and PC games were bought in the UK last year.

“Despite 2010 being a tough year for the economy, the video games and interactive entertainment industry continues to perform strongly,” said UKIE boss, Mike Rawlinson.

“As the UK’s leading creative industry, these figures demonstrate the increasingly popular position of video games in everyone’s everyday lives, and the strength that the sector has to see it through tough times.

“The UK video games market has something for everyone, with the market expanding into new areas, particularly online, on mobile phones and on other interactive devices. This expansion is coupled with the continued strength of traditional markets, providing consumers with choice and demonstrating the industry’s increasing maturity.”

He added: “Thanks to continued innovation from games publishers and developers more and more people are playing games. With one in three people now considering themselves gamers, interactive entertainment is increasingly part of everyone’s everyday lives.”

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2 Comments

  1. Razor

    Isn’t the 360 install base twice as big as the PS3′s in the UK? Not too shabby numbers for the PS3 really.

    Though they really need to get it to £199 sharpish.

    #1 4 years ago
  2. Blerk

    It was once, I doubt it is now.

    My “seriously unscientific” analysis of the revenue figures suggest about 900k PS3s last year to 1.3m 360s, although I sort of averaged out the price difference between the 4gb and 250gb 360s to get to that. Which is probably the wrong thing to do.

    Where’s Psycho? :-D

    #2 4 years ago

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