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Report: Subscription gaming declining, micro-transactions climbing

Friday, 12th November 2010 11:14 GMT By Patrick Garratt

microtransactions

According to a report by research firm Parks Associates, subscription models for online games are on the wane.

As reported by IndustryGamers, the report – entitled “Online Gaming: Global Outlook” – notes that virtual items and micro-transactions are becoming an increasingly important part of the online pie, with an expected revenue of $6 billion worldwide by 2015.

“Gamers are investing real money in virtual items in Farmville, World of Warcraft, and other online games, to the point they are filing lawsuits to establish ‘ownership’ of these virtual goods,” said Pietro Macchiarella, research analyst, Parks Associates.

“The enormous player base, availability on multiple devices, and the introduction of instruments such as Facebook Credits contribute to growing revenues.”

The report states that 19 perdcent of US gamers spend money on in-game virtual items.

At the same time, subscriptions to online game services have decreased from 35 percent in 2008 to 28 percent in 2010.

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