Insomniac’s Price challenges press: cover the big issues

Wednesday, 20th October 2010 19:34 GMT By Justin Kranzl


The head of Insomniac Games, Ted Price, has taken to his company website to urge games media to focus on the bigger picture.

The catalyst for Price’s blog entry was him being widely published as saying his engine team members “focus heavily on using the PS3′s SPUs more effectively (in my opinion) than anyone else in the business” – extracts which he claims were taken “completely out of context”.

“Our goal is to make games people love, not to crow about how awesome we think we are. We’re also particularly harsh self-critics and are always looking for ways to improve ourselves, our processes and our games. As a result the web article really struck a nerve for me because it was so far off in describing who I am and who we are at Insomniac,” he said.

Price conceded such stories are a “necessary byproduct” of freedom of speech, but then launched into his point – attacking proposed US laws aimed at restricting sales of games deemed “inappropriate to minors” to anyone under the age of 18.

“If this law is upheld it could have a ripple effect across all other forms of media,” he said. “Those who have sought to censor films, television, books, talk radio, and music will now have precedent to renew their fight against freedom of expression. In other words, this case is a very, very big deal.

“What I’d love to see are more game news outlets focusing on big issues like this. Game sites can encourage gamers to take a stand and tell their representatives that games deserve the same protection as other art forms.

“We have the strength of hundreds of millions on our side. We need to take advantage of our numbers to make it crystal clear to our government that a law like this cannot stand.”

Noble sentiments. One hopes the powers of majority work better in the US than in Australia, where 98.2% submissions in favour of a R18+ rating still isn’t enough.




  1. JimFear666

    thumbs up to ted price!

    #1 4 years ago
  2. LOLshock94

    wht a ugly fucker

    #2 4 years ago
  3. b163oi

    There OK…… I mean I’m getting R3, so there OK

    #3 4 years ago
  4. spiderLAW

    R you a girl? or a homosexual?
    Otherwise, why would you notice weather the dude is atractive or not.

    #4 4 years ago
  5. Crysis

    what does it matter if you don’t think someone is attractive? it’s not like you have an obligation to him in any sexual way… do you? :P
    My point is, people are too judgemental these days, hell-Ted’s point prooves me right, that these people who judge something they don’t even understand.

    #5 4 years ago
  6. No_PUDding

    @2 I’ve always thought that Ted Price is a perfect candidate for catalogue modelling or a sofa advert or something. Totally non-threatening, but handsome.

    #6 4 years ago
  7. Kuwabara

    im a guy and met ted price while talking about resistance 2, his looks didn’t bother me. wait.. aren’t all xbots ugly fuckers?

    #7 4 years ago
  8. CenoBit

    How does anything of what you’re all saying relate to the article?
    When did this turn into Men’s Health?
    …or a beauty salon?

    #8 4 years ago
  9. TimClark

    Boring though some of the tabloid stuff can be, I’m curious to know how he thinks the quote ‘more effectively (in my opinion) than anyone else in the business’ doesn’t = ‘we’re the best/most efficient on PS3′. I can’t see how the phrasing works any other way.

    #9 4 years ago
  10. Blerk

    Heh heh – if you don’t want people to pick up on this stuff then you need to stop saying it, Ted!

    #10 4 years ago
  11. night_tripper

    @ 2 you are a total moron all you ever do every time you leave a comment on here you show more and more people how much a loser you really are you need some serious psychological help your a nut.

    #11 4 years ago

Comments are now closed on this article.