THQ to try out hybrid pricing scheme with next motocross title

Saturday, 25th September 2010 21:49 GMT By Stephany Nunneley


THQ’s Brian Farrell has said the company plans to experiment with a hybrid model of monetization with its titles in the future.

Speaking at the Goldman Sachs Communacopia XIX investors meeting this week, the company president used the firm’s next installment in its motocross as an example, stating it’s to be released at a smaller price point and then switch over to a hybrid of microtransaction and DLC based pricing.

“Normally, we bring the thing out at $59.99, and it does reasonably well – one million to one and a half million units, then when we lower the price to a mass market price and the thing really jumps at the mass markets because, as you might expect, MX is a very mass market brand,” he explained.

“So what we’re doing this time is coming out initially with a smaller game at a lower price point, at the $29-$39 range, and then doing a download model for different modes, different tracks, different vehicles. We call it hybrid because it’s a take on the microtransaction and DLC models.

“I’m a big believer in monetizing everything under the curve so we capture that $29-$39 user no matter what, but if a person wants to spend a $100 on a game then they can do that as well.

“I think that’s the future of gaming. Whether it’s a take on this model or the free-to-play model, this is where our industry is going.”

Farrell said the new MX title is due out sometime during the company’s fiscal year 2012.




  1. LordCancer


    #1 4 years ago
  2. ValveLover

    @THQ, every game that you develop/publish that interests me, I will buy pre-owned.

    Looking forward to buying Homefront pre-owned btw.

    #2 4 years ago
  3. James Mac

    Pretty sure retailers are still going to charge $110 for it.
    Lowering the publishers price point is just going to mean a bigger profit share for retailers.

    #3 4 years ago
  4. Aimless

    Have you previous commenters simply not read the article? I think it’s great news that a big publisher is actually going to experiment with the pricing model of games, it’s something that’s long overdue.

    Sure there are a lot of potential pitfalls, but the industry is going to have to go through the growing pains sooner or later. Better to do it now rather than after Activision’s been forced to bury millions of copies of CoD 15: Super Future Trooper in the desert.

    #4 4 years ago
  5. Freek

    The problem is that if you want the full game, in the past that would have cost you 60 dollars, now it costs you a 100 dollars.
    It’s just price gauging your fans, nothing more.

    #5 4 years ago
  6. OlderGamer

    Games already can easily cost upto 100usd or more if you want the full game. 60usd launch, plus 3 maps packs at 15usd each = 105usd = CoD. And other games of course.

    it is crazy to think that a selling point for some games may well be the words:

    “All future DLC is included in the box. No need to pay more later.”

    I think this is a good strategy here. I have a shelf full of games that were fun for awhile but I never got around to beating or playing the full content.

    I also think he speaks volumes when he talks about 60usd NOT being a massmarket price point. If games had 105usd price tags on the shelf, would you still buy it? Nope so games withhold content from the disc, and sell it to you oftentimes dayone and over the next two or three months.

    At least this guy understands that a lower starter prices makes more sense.

    #6 4 years ago
  7. Ge0force

    I hope a lot of gamers have the guts to boycot this price model before it becomes standard.

    #7 4 years ago
  8. Blerk

    I imagine most gamers would’ve been boycotting it anyway purely because it’s a motocross game. :-D

    #8 4 years ago

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