Moore: Online Pass will cover costs and provide better services

Tuesday, 31st August 2010 17:09 GMT By Stephany Nunneley


Peter Moore has said EA decided to implement Online Pass due to the rising cost of its online infrastructure, and in order to provide better service to its customers.

Speaking with Edge, Moore defended the fee EA charges secondhand buyers of its sports titles, while allowing those who purchased the game new online access for free.

“We’re looking at 5 million game sessions every day on EA Sports servers, but [looking] at digital delivery, maintaining servers able to support that volume of people every 24 hours, a solid billing infrastructure and customer support – it all takes time, effort and money and we’re at the cutting edge of that,” he said.

“Online Pass is a way of bringing more digital experiences quicker from day one, getting people new content – it will start with Tiger Woods PGA Tour 11, roll into NCAA Football and then probably Madden.

“It’s up to us to create compelling fresh content 365 days a year if it’s gonna be successful…there’s a cost to serve that. [Developers] deserve to get compensated for their work, and Online Pass will help us achieve that.”

Apparently, Online Pass is working, because EA COO John Schappert said previously its keeping consumers from purchasing its sports games used; however, it’s still too early to tell how the system has affected revenue from new and used EA game sales.

Other companies are thinking of jumping on the used fee train as well, with Sony researching its own variation of Online Pass, and THQ going to far as to offer a one-time use code for online play in UFC Undisputed 2010.



  1. AHA-Lambda

    and why isnt my initial full price purchase covering this, hmmm?

    Also i must say i love the argument that online is getting more expensive when they have never moaned about it before this scheme was made up. At least with piracy and used games they harped about it to kingdom come before their solutions came in >_>

    #1 4 years ago
  2. Crysis

    I’m not against it, yes i have bought preowned games & in all fairness i would not have bought them if they weren’t less half the rrp, but i can understand why these publishers want to get back money on services they provide for free to those who bought a new copy, they don’t HAVE to provide online multiplayer, & if one person buys preowned instead of new, well that’s one less new coy sold, meaning less demand from retailers & the end result is lower profits, it all stacks up.

    #2 4 years ago
  3. Broncanus

    Lambda, that’s ridiculous. Are you suggesting that providing online services has NOT got more expensive over the years?

    #3 4 years ago
  4. Crysis

    @Lambda, tell that to Sony with their MAG, 256 players, no subscription cost, heavy intense FPS action, that’s got to be costly on the servers, it has more in a single game than my favourite game (Dawn of War: Soulstorm) has in it’s entire lobby on a busy night.
    My point is, is that online gaming has finally become a standard in many genres for consoles & it’s not free to run

    #4 4 years ago
  5. xino

    their service definitely need improving since I always get disconnected from their damn game!

    #5 4 years ago
  6. NightCrawler1970

    gamepass?? horse-sh|t, xbox pays already each year now this??? no way ea!!!

    #6 4 years ago
  7. Crysis

    @6, THQ & EA don’t care, they don’t recieve any of the subscription profit, but if MS started doing this, i think Billy Gates would deserve a good turkey slapping.

    #7 4 years ago
  8. AHA-Lambda

    @3, 4 – i’m not saying it isnt getting dearer but i never seen any publisher bitch and moan about it until they had already presented the solution to it. I see it as convenient for them ;)

    #8 4 years ago
  9. Grimrita

    3 years from now, the servers will be shut down

    #9 4 years ago
  10. OlderGamer

    A new Law:

    50% of the profit of every used game sold at a retail store(and online), goes to the rightfull owners of the publishers.

    Problem solved.

    Of course people can trade, buy and sell each other games. No reason to dip into that. But at the store front level, why should Gamestop keep raking in 30plus usd for a single sale of a used game? Gamestop didn’t make it, publish it, and doesn’t own the rights to it.

    #10 4 years ago
  11. frostquake

    For some reason I foresee that in the future the Online Pass will end up crossing over to the New Market…You will pay $65.00 for a New Game and then there will be a Card in there with a Code you Enter then Pay $10.00 for Exclusive Online stuff…

    #11 4 years ago
  12. ybfelix

    But the person who sold the game doesn’t play the game online any more, no?

    #12 4 years ago

Comments are now closed on this article.