EA cancels MMA release in Denmark due to energy drink law

By Stephany Nunneley, Saturday, 28 August 2010 21:37 GMT

mma

Looks like Denmark will be missing out on the release of EA’s MMA due to the game featuring marketing for energy drinks.

Apparently, Scandinavian law prohibits the marketing of energy drinks, therefore, EA has decided that instead of changing the fighter shorts and environments in the game depicting the offending material – it just won’t release the game over there.

“We are adhering to laws in Denmark that restrict the use of energy drink product placement in-game,” reads a statement from EA, “and therefore are not shipping EA Sports MMA in that region.

“Our game authentically recreates the sport of MMA in every facet, including energy drink in-game sponsorships on fighter shorts, gear, and in fight venues.”

Hooray for authenticity then, we reckon.

MMA is slated for release in October on PS3 and Xbox 360.

Via CVG.

Sometimes we include links to online retail stores. If you click on one and make a purchase we may receive a small commission. For more information, go here.

Comments

Headlines

Ea Tiburon

Mixed Martial Arts

MMA

  • Quick quotes: EA Sports refuses to rule out MMA sequel

    “A world where we’re not involved in fighting is a world I’d rather not think about. That said, what goes on in the sport, and what’s gone on between the UFC and Strikeforce, certainly has an impact on what we can do in the space. I am, other than [EA Sports MMA executive producer] Dale […]

  • PSA: MMA demo and Borderlands DLC now on XBL Marketplace

    The Major has posted on his blog reminders of a couple goodies now available on Xbox Live: Claptrap’s New Robot Revolution DLC for Borderlands, and a demo for EA Sports’ MMA.