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THQ reports $30.1 million Q1 loss, lower than expected UFC 2010 sales

Tuesday, 10th August 2010 04:29 GMT By Nathan Grayson

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THQ’s Q1 financial results are in, and while the UFC Undisputed publisher’s far from eating canvas, we have to imagine it’ll have quite the shiner when it wakes up tomorrow morning.

During an investor call, THQ reported a Q1 net loss of $30.1 million, which it attributed mostly to the lack of a “title comparable to Red Faction: Guerrilla” and UFC Undisputed 2010′s sales – which, while hardly bargain bin fodder at 2.7 million, fell slightly short of Undisputed 2009′s 2.9 million. THQ, meanwhile, was hoping the appeal of more big men twisting each other into even more labyrinthine pretzels would be enough to, you know, increase sales.

“We built our plans for growth in UFC this year,” THQ CEO Brian Farrell said.

As a result, THQ’s net sales settled at a modest (for giant videogame businesses) sum of $149.4 million, compared with $243.5 million for the same period last year.

Annual UFC releases on the way out?

So, UFC Undisputed 2010 slipped and landed with a bit of a thud. Win some, lose some. Now then, how does THQ plan on winning some more?

“We’re considering a longer development cycle—15, 18, 21 months, rather than annually,” Farrell said.

Which, of course, leads to the obvious question: when’s the next UFC game dropping?

“The question is timing,” Farrell said. “That depends on the scope of the game, the window and how we want to release the game.”

He did, however, add that the game will be out within THQ’s next fiscal year, which ends March 2012.

Plenty more through here.

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3 Comments

  1. LOLshock94

    and they say homefront will sell 5 million

    #1 4 years ago
  2. Crysis

    when did they? i’ve never heard them say that

    #2 4 years ago
  3. Uncontested

    Of course it sold less, there was virtually no improvement over last years game, they didn’t support 2009 post launch AT ALL.

    They never updated fighters stats, they never added fighters. They never fixed multiplayer, they released one patch nearly 6 months after the game was out, that did nothing but break online play further. This franchise went from having a solid freshman release that turned into a disaster when they refused to fix anything or ever update the game.

    Yeah they scratch their heads why the game didn’t sell more this time around.. lol get real. Gamers talk to each other ffs! We know if you screw us over!

    #3 4 years ago

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