Report – Sega to skip gamescom for “commercial” reasons

Monday, 5th July 2010 19:24 GMT By Johnny Cullen


According to a report tonight from German fansite SegaStuff, the publisher will skip gamescom next month.

The firm has apparently made a “purely commercial decision” to not appear in Cologne.

Sega was set to be one of the big names at the show, with titles like Sonic 4, Vanquish, Valkyria Chronicles II, Shogun 2: Total War and more.

So far, the only company who has confirmed a line-up for the German event in August is Konami, which will bring Castlevania: Lords of Shadow, PES 2011, Def Jam Rapstar and Kinect titles.

Konami told us last week that decisions on showings for the firm’s big hitters, Metal Gear Solid: Rising and Metal Gear Solid 3DS, will be made “nearer the time.”

We’ll email Sega’s English arm for confirmation.




  1. Erthazus

    Oh dear… I sense that Sega soon will be like Atari. Just 5 years and they are going to be dead.

    It’s a shame that masterpieces like Valkyria Chronicles don’t sell. Sega, what are you thinking? Where’s your fucking marketing campaign?

    #1 5 years ago
  2. Robo_1

    Sega do need a big hit. Sonic should do okay, but the more Sonic and Mario titles they can get out there, the better their books will look. Sega have put out a really balanced portfolio of games this gen, catering for pretty much every market. I hope they earn enough to keep doing what they’re doing.

    #2 5 years ago
  3. get2sammyb

    Yeah, I agree. They just need one smash hit. It’s a shame because for all the IP they have, they can’t seem to land one.

    Although, they do seem a bit stubborn. There are key franchises they could easily resurrect that would do wonders for them, but they don’t seem to want to go down that path.

    #3 5 years ago
  4. Anders

    Bayonetta did okay, didn’t it?

    …”Okay” seems appropriate:

    #4 5 years ago
  5. Grimrita

    Not a surprise really. They snapped up two big studios, churned out half baked rubbish and have a marketing team with a brain the size of a goldfish!

    #5 5 years ago
  6. Gekidami

    Goldfish are massive!

    #6 5 years ago
  7. LOLshock94

    alien colonial marines should help sega last 2-3 years

    #7 5 years ago
  8. metamorphic

    LOL at some of the clueless comments here. SEGA have some of the best selling franchises in history and are massive in Japan. Someone mentioned Bayonetta, but people fail to mention Sonic and Football Manager, which breaks records every year in Britain. It could just be that they couldn’t care less about showing up in Europe when they have fucking TGS in LESS than a month, with some massive games lined up for premieres then. Sorry, but I guess certain companies just don’t *need* to show up in three different conventions in less than three months, when they have more important things to do, then I dunno make and publish games? Just a thought.

    #8 5 years ago
  9. metamorphic

    Also, no one here mentions the fact that Rockstar couldn’t care less about showing up in E3, and in fact, DIDN’T. So, now, um, Rockstar is on the verge of liquidation then, eh? Gimme a break.

    #9 5 years ago
  10. Robo_1


    Sega do indeed do well in Japan, but I don’t know how well exactly. Yakuza sells well over there, but what else sells in significant enough quantities to off-set the relative failure of many of their western release?

    Sonic & Mario does extremely well, but most of their mature Wii stuff has failed to gain traction, and many of their big console games seem to be heavily discounted soon after release, indicating that they’ve sold below expectations.

    I’m not privy to Sega’s book keeping though, so if they are indeed in good shape then I’m delighted to have voiced false concerns.

    #10 5 years ago
  11. Blerk

    This is more concerning for gamescom than it is for Sega. Is anyone actually going to bother turning up?

    #11 5 years ago

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