DAO marketing just showed what was in the game, says Zeschuk

Friday, 2nd April 2010 18:50 GMT By Stephany Nunneley


BioWare’s Greg Zeschuk has said that Dragon Age: Origin’s marketing was nothing more than EA trying to convey what was in the game; not for it to come across as something the game wasn’t.

Speaking with Gamaustra, Zeschuk explained that while the ads for the game made it seem more action oriented than RPG, that was not their intent.

Instead, what the team wanted was to attract more than just RPG fans to the game.

“I mean, it’s interesting to me obviously because of the controversy [surrounding the ads],” Zeschuk said. “I think we were trying, and we’ve always said that certainly, what the real objective for us was, was to show what was in the game.

“Obviously, the advertising wasn’t in any way representative of the proportionate time split. Everything from the advertising was from the game, but it was only part of the time. There’s a lot of other stuff.

“I think it worked in the sense that it got a lot of attention for it. It got people really looking at the title. I think it probably expanded the audience a little bit into people — it’s one of the hits of the fall, and it’s one of the big games — and they’re like, ‘Okay, well, it looks action-y enough that I’m interested in it,’ and I think that was actually the reason that it worked”.

The Feastday Pack was released for DA:O on PC, PS3, and Xbox 360 yesterday, and the first expansion for it, Awakening, went live for it earlier in the month.



  1. feybuhl

    What?!? I can’t trust marketing/advertising?
    Next I suppose I’ll hear that all news is just opinion,
    oh wait…guess I figured that out when I was a cub scout.

    I almost passed on DAO precisely BECAUSE of the advertising.
    Not a big fan of non-gendered hard rockers.

    #1 5 years ago
  2. Phoenixblight

    WHat advertising? People act like there is a NPC going around saying DLC for sale when there is not.

    #2 5 years ago
  3. David

    Really I’m pretty sure I saw an NPC just yesterday running around my desktop screaming at me to buy this DLC.

    I just end tasked the little guy.

    #3 5 years ago
  4. unacomn

    That is a lie. I clearly saw a character jump in one of the trailers.
    Where’s my jump button!!?

    But honestly, ya, I can agree with that. They didn’t specify in any of the marketing that the game as a gameplay as deep and fulfilling like any of the old Infinity Engine games

    #4 5 years ago
  5. Hunam

    What you saw was the custom kill animation against an ogre, which is in the game :P Your character jump on him and stab him up good and proper!

    #5 5 years ago

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